You might not want to realize it, but the bar is set pretty low.
When the simple act of filming a video is the best case scenario for incremental change, it's time to pay attention.
Those were the expectations of OIA's IACON 17 Keynote speaker Marcus Sheridan, before he addressed a room of 300 plus insurance agents.
He has more and can deliver more, but you're not ready for it.
It's up to you to stop telling and start showing, the people you want to do business with, exactly what you do.
You do that by delivering value from the first second someone has the possibility to know who you are, regardless if you're there to know it or not.
It's that on-demand value that helps raise the bar and starts to change how much people from outside our industry are able to give us.