You could take it all the way to crazy town, like Ryan suggests, and say the whole business is marketing.
But if you really stop and think about it, is it really that crazy? I don't know, maybe not.
Maybe not, because our job is to find people to sell products our companies created.
If we can't do that, then what good are we? Because the business of insurance, regardless of your personal opinion, has become more of a commodity.
That's what Ryan Hanley, Sydney Roe and I talk about as we contemplate the strategies and execution you need to bring them closer together.