It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world.
When you have the ability to see so much more of who someone is, not seeing it becomes the oddity.
It's that intentional omission that leaves consumers hesitant to reach out.
The over sterilized message that's desperate to be perfect will probably fail, only to discover that reality is the perfection they prefer.
That's what Sydney Roe and I talk about as we share our concerns over the abundance of professionalism littering the industry covering up the real story that works.