Only a handful of people have the drive, determine and dedication to stay the course no matter what.
It's amazing what happens along the way and the amount of impact your might ultimately be afforded if you do.
That's exactly what Westfield CEO Ed Largent did in his 30 plus years with the company.
I say down for a one-on-one conversation with him to discuss the big bets they're making on the future agent, how InsurTech is energizing the industry and where agents should be investing their time and efforts.
Connect with Ed
Getting started is one of the most important things you can do and usually the hardest thing holding you back.
But stopping every time you don't think your doing something right is when everything started to chance.
That's what I talk to Ryan Anderson, from Alliance Insurance, as he tried to figure out what's going on.
The more connected and automated every "service" process in your agency gets, the more "sales" time you magically find.
The only problem with that equation is that it's not easy and sometimes nearly impossible to make those connections.
That's when you have to get creative and really dedicate time and resources to figuring out how to do the impossible.
That's exactly what Rob Macoviak figured out how to do inside his agency, Oyer, Macoviak and Associates.
It's your lucky day because Rob is going to walk you through his step-by-step process at Elevate 19.
It might sound obvious and simple, however, the secret is in the execution and distribution of that message.
When you create content that compels people to reach out to you, they expect that process to continue in person.
What they don't want to happen is getting strongarmed into a policy that might not be best.
That's what I talk to Alex Dopazo, of Dopazo & Associates, about his process handling the people that call him.
It's certainly a mindset that runs in stark contrast to what you'll find in most legacy agencies.
What one finds exciting the other views as risky and the most interesting part is seeing who will be right.
That's the overall perspective I got during a recent chat I had with Brett Fulmer.
Instead, assume that there's a completely unique and untapped way to connect with people.
Your job is to figure out what and where that connection is happening.
There's also a good chance it might be in the most unlikely of places on the most unexpected social network.
That's exactly what Jesse Konold, of Key Agency, is doing with his farm and ranch prospects.
Really what it comes down to is letting the thing that doesn't matter impact your ability to take action.
It's this fabricated inaction that kills good intentions before they even had a chance.
The thing you can do today is normally better than what you think you can do tomorrow.
That's what I talk to Woody Brown, of The Rhoads Group, about as he takes an honest look at what's happening.
You also need to have a pretty good idea of what you want your desired outcome to be.
Once you've got that figured out now you have to figure out if there is enough craving for desire or fear of repercussions.
When you really get down to it, good business habits end up looking like a well-established process.
That's what I sit down to talk with Billy Williams, of Inspirer a Nation, about how he creates those habits.
Of course, you want to see Billy do his thing live at Elevate 19. Grab your tickets here.
The good news is that it looks like there might finally be light at the end of the integration tunnel.
Technology partners and carriers are finally starting to see the possibilities of operating in a truly integrated world.
That world would finally include unduplicated work and streamlined efficiencies we've never seen before.
That's what I talk to Kim Wood, of Tobey & Merrill Insurance, about as she struggles with a simple address change.
That means you'll be able to scale your agency to a level you never thought possible.
The only problem will be if you can do it faster then the next guy.
Live in a fully open API world and operating with advanced customer knowledge will dramatically change the way we do business.
It doesn't seem like that long ago we wrapped the final session of Elevate 2018 and now next year's event is right around the corner.
Sydney Roe and I wanted to jump on to give you a quick update on the progress of the event and what you can start to get excited about.
If you don't already know the Insurance madness has moved down south to New Orleans on March 24-26.
That's how serious things get when you start to focus on personal lines home and auto with your digital marketing.
Forget about insurance, that's one of the most competitive categories in all of business.
So you're going to want to make sure you have a solid strategy that's actually about to cut through the noise.
That's what I talk to Sean Halpin, of MJH Insurance, about as he tried to figure out his plan.
When that happens, you're able to find more valuable tasks you couldn't reach before.
It's a place a lot of agencies are afraid to reach right now and could be a huge advantage moving forward.
Because you haven't lived until you've walked into your office and a month's worth of renewals are waiting.
That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about how he might be able to make it easier.
That's why it's so important, either through luck, hard work or a combination of both to find it.
Everything from the initial operating capital to basic market access can slow things down when your starting.
But those few key partnerships will shine brightest during those most demanding times of need.
That's what I talked to Danny Neely, of Neely & Wade Insurance, about his story getting an agency off the ground.
If not, things could get interesting trying to decide who does what.
One thing's for sure, we probably stand a better chance together than alone.
The specifics of that togetherness are still loosely forming.
For a specific set of captive agents, there's one place that can help them figure it out.
That's what I talk to Al Mauceri, of The Mutual Agency, about as he thinks he's found a solution.
Connect with Al below:
You're probably leaving a lot of value and exposure on the table if you're not creating content around your connections in the community.
Instead of getting the attention of the 15-20 people that are also highly dedicated, the right piece of content 150-200.
The only trick is creating something with enough value those select few want to share and others want to consume.
That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he breaks down his current involvement.
There's usually an opportunity you want to pursue and another that seems to be working faster.
In those lean moments of desperation, it's hard to walk away from business that's moving faster.
Of course, this decision is not mutually exclusive, instead, it's a challenge of finding the right balance.
That's what I talk to Landon Benthem, of Callahan and Rice Insurance, about as he tried to figure out his.
It's in this blueprint where more of your insurance content will perform better over time.
While there might be a fancy, possibly intimidating, feeling to initially getting started.
Once you do, there's a decent chance you won't how you did business without it
I sit down with you one on one to go through the entire list start to finish.