When you're getting started marketing your agency, there's a lot of decisions to make about what you're going to do and where you're going to focus your time.
Of course, it's in these decisions that may lead you to the breakout idea that takes your agency to the next level.
However, you're going to want to make sure you avoid the mistakes others in the industry have already made.
That's what I talk to Sean Halpin, of MJH Insurance, about how much he might be wasting.
However, if you constantly try to piece it together with extra time and occasional interest, there's a good chance you'll barely hear it.
A big part of the reason your marketing isn't making a sound is because you haven't been able to hire someone (with or without insurance experience) to fill it.
Much like everything else we do in the industry, we think anyone who hasn't "done the time" is no good for our business.
That's what I talk to Dani Kimble, of the O'Neil Group, about the volume she's current dealing with.
There's no editing and post production to worry about, instead you have to make the most of the moment.
No matter what happens, it will absolutely help you get your name out in front of the people you want hanging around your agency.
Live video might require a little extra work upfront, but it certainly can deliver a bunch of attention when it's happening.
That's what I wanted to give my buddy Richard Brown a call of Centennial Insurance Group to see how his live video efforts were coming?
I thought it would be fun to open up the mailbag and clear out some unanswered questions.
The first is obviously a pressing topic for agents hungry to grow but can't support the business required to get those direct appointments.
The other if pure video geek mode talking about a simple lens question every one has trying to buy their first "real" camera.
If it's not, then it's missing the entire purpose of what it's suppose to do.
One thing is for sure if at first you don't succeed, try again.
There's no limit on the amount of tries you get to get it right.
No matter how much you read, watch and listen too when it comes to content marking. that means you can try as many cool things as I say so.
That's what I talk to Jared Bullmend, of Carolina Living Insurance. about as he tried to get his two together.
p.S. This is finally your chance get the most dynamic newsletter in the industry.
Being a better agent can be as easy as reading a book, listening to a podcast or spending more time with the right people.
Those items aren't hard to do on their own, it's the action behind them that's tough.
That's where building the right core right core group of agent agents to make that a reality.
That's what Mike Crowley, of Crowley Insurance, tried to constantly do.
Even with all of the amazing tools you have today, there's still a lot of selling that needs done.
But it's really just a way to generate referrals and interest and far from a hard sell.
There's is endless meaningful opportunity in the business that most have been blinded from seeing. It's up to you help them find it.
Because if we're not careful, we could just be giving innovation a toke room to create something that will never matter.
If it's not dramatically and immediately implemented, there's a good chance those good ideas will go no where.
At the same time you have to make sure it's given enough freedom be real in the first place.
That's what I talk to Allan Elbert, Co-Foundr of Ask Kodiak, how to make sure non of that happens.
Either they don't know, or they don't care. I'm not sure which one is worse.
But that's the feeling you get when you realize your one of your insurance companies is only looking out for themselves.
It's certainly an experience your clients should never be apart of, however are still very much at risk.
That's what I talk to Nancy Nicklow, at Huff Insurance, about her unfortunate underwriting snafu.
Mostly because good is better than expected most of the time, forget anything else.
To be fair, that's not to say all agents and/or agencies start out that way.
The bigger question instead is, was that mentality ability to survive until something could be done about it?
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out what IS good enough.
The faster and easier things get the hard it becomes for you to add value.
Of course, there's plenty there, but you have to be looking in the right places to find it.
Otherwise you'll be left by yourself having a conversation no one is willing or interested to have.
That's what I talked with Justin Fowler, Founder of Ninja Rater, about his fear of going direct.
Underwriting, claims and coverage are just a few of the ways the insurance process you knew will be turned upside down.
The smarter things in your life get, the smarter your coverage and policy get as a result.
But, the only catch is, you've got to find a way to dumb down the smart home and
That's what I talk to Haley Smith, Director of State Auto Labs, about as she contemplates how smart it will get.
The first one is figuring out if you speak their language well enough to sell insurance the way they understand.
The next one is if the average annual premium will generate enough commission to make sure you keep the lights on.
Finally, you've got to have enough insurance companies who actually want to take the business you bring to them.
These are the questions Ryan Anderson, of Alliance Insurance Group, is asking himself about his new niche.
Customer service is when something goes wrong, customer experience however is a much bigger umbrella protecting every interaction with clients in your business.
It's everything from how you answer the phone, respond to emails, what it feels like to physically be in your office and certainly what happens when they need to use their policy (see file claim).
It's a much more proactive approach to engaging with your clients that will ultimately breed a level of loyalty that's hard to imagine.
That's what Ryan talks to Joey Coleman, New York Times best selling author, about the number one secret to making sure your clients don't leave.
Connect with Joey:
Buy Joey's Book: Never Lose a Customer Again
Special Thanks to Safeco for being a Diamond Sponsor
You constantly have to be prepared to break it off with a client or not get involved with a new one if things aren't right.
Not only will this help you from complaining, it might even keep you happy in your business.
That's one thing Alex Dopazo, of Dopazo and Associates, isn't afraid to do.
While normally fueled with the best of intentions, they often struggle to be relevant to the people waiting to put their name on the door.
However, that only tells half the story, because at the end of the day it's up to you to do your best with the opportunities given.
At some point you can't let those old and dirty decsision get the best of, instead it's finally you chance to turn the tables.
Believe it or not, there's some agents out there lucky enough to do just that.
If selling to your niche is your only option, it's amazing how good you get selling in it.
In fact, within a fairly short amount of time, you'll be able to own it like no one else you know.
That's what my new friend Amanda Schneider, of TrueNorth Companies, is doing from the start of her insurance career.
Lie to yourself all you want, a highly effective piece of content that gets found in search is almost impossible to beat.
Because when it starts working its hard to stop. That means a constant new stream of business finding you.
The only thing you have to be careful of is making sure you go deep enough.
That's what I talk to Woody Brown, of The Rhoads Group, about how he can start to give it more.
Because there's a very good chance you might be missing an important piece.
That piece might technology, it might access to the right company or the thing you want to do just doesn't like it.
No matter what, you'll need to overcome them all if you truly want to scale all the way.
That's what I talk to Ed Munson, of Munson Insurance, about as he tries to figure out if he can.