When you think about it, it's amazing we've been able to get away with it this long.
This is the type of focus, mindset and passion that's needed to move the needle and actually do something about it.
Because simplicity is really hard and what we currently have is anything but simple.
In fact, you might be able to go as far as calling it lazy with the weight of expectations we place on the customer.
That's what I wanted to talk to Ryan Collier, Chief Digital Officer for RPS, about what they were able to do about it.
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If your leading the agency your people will emulate your energy, so it better be good.
If not, you might have just discovered whats been quietly holding you back.
It's your job to get as many people above the line as possible so they can hit their goals and as a result, so will the agency.
That what Ryan wanted to talk to former NHL player and coach, Ryan Walter about his experience leading leaders.
If you want to see Ryan live, we only have 60 tickets left for Elevate 18!
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In order to do that, you have to have a solid process in place that believe in blindly to success.
It's that level of dedication most agents lack and ultimately why they never see results.
That what I talk to Woody Brown, of The Rhoads Group, as he tries to figure out his.
Why wouldn't you want prospects to be able to hear, see and know you before you do?
Video give you the ability to reach into organizations and audiences you never would expect to be watching.
The secret is, everyone is and not many people (see agencies) are giving them anything to watch.
That's what Ryan talks to Marcus Sheridan, Owner at IMPACT, about his belief in the power of video.
If you want to see Marcus live for a four hour video marketing workshop, get your ticket to Elevate 18 today before it sells out!
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This is by far one of the most popular questions I get from people who are just getting to know our company.
Which is fine, it's a completely fair question and it's possible we don't make the answer as obvious as it should be (we're working on that).
At the end of the day if we can help you find your insurance flag and plant it somewhere worthwhile we'll consider that a job well done.
That's what I talk to Ed Munson, of Munson Insurance, about as he tries to put the pieces together himself.
That place could be filled with many different adjectives all describing a less than desirable location.
If you don't approach what you want to do and where you want to do it with enough intention, you could definitely get there.
That's what I talked to my buddy Patrick Muscenti, of McGown Insurance, about what it took him to figure out his.
Because legitimate business opportunities with high ceilings and flexible hours are hard to come by.
A career in insurance isn't always the first idea that comes to mind when you think about all those things.
That's what Janine Fixmer, owner of Agency Insurance, wants to make sure everyone knows about.
What temperature that person is at the time of the call is up to and will depend on how much work you already put in.
All that work does is give you a chance to care more about that persons problems than anyone else.
That's what closes business and turns your mediocre sales career into an extraordinary one.
That's why Ryan needed to talk to Anthony Iannarino to provide the next generation of independent insurance agents what it takes to make a sale.
If you want to see Anthony live, get your ticket to Elevate 18 today before it sells out!
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We've finally made it to a place where "not getting it done" is an option.
Someone in your agency needs to be doing something to make sure people know who you are when you are not around.
If not, someone else will diffidently be there for them and tell them everything they need to know.
That's what I talk to Becky Taylor, Marketing Manager at Ohio Insurance Agents Association, about the thing agents tell her they do.
It's a sobering fact for sure, that your skill doing "the thing" has absolutely nothing to do with teaching it.
Really it might be a liability more than anything, because part of that success could have been a result of natural skill others lack.
If you're unable or unwilling to close that awareness gap you won't find many people following you anywhere.
That's what Ryan talks to Brent Kelly, Executive Coach for the Sitkins Group, about as tries to make your people are behind you.
If you want to see Brent live, get your ticket to Elevate 18 today before it sells out!
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Your ability to find a way around any challenge or obstacle is something that will set you miles a part.
Combine that with an ability to make decisions on purpose about how your agency does things and most people won't know how to act.
That's how crazy important both are and the power you'll possess if you combine them.
I talked to my good friend Dani Kimble, at The O'Neill Group, how she found a way within their culture.
We cover it all, video proposals, virtual assistant outsourcing, blogging, referral partner networking and even advanced Facebook marketing.
If you want to know how all of these ideas are being approached inside a millennial husband and wife owned agency then today is your lucky day.
Sydney Roe and I surprised Nicole Johns, of The Johns Agency, the other day to get our hands dirty with what she was working on her agency.
That's a fair and slightly provocative question that isn't easily answered.
In fact, there's so many moving parts that it took Ryan Hanley over a week to research this topic and 26 minutes plus to break it all down.
This is certainly a polarizing decision your agency will face, but simply dismissing it without fully understanding what's at stake isn't a good idea.
Ryan delivers a super deep dive to help you with such an understanding.
If you really think about it some more, a lot of insurance companies are good at making people hate them for life.
Sometimes it's completely justifiable, but most of the time, it feels like they just can't get out of their own way.
The really big question becomes, what can they (and you) do about to start telling a different story that doesn't involve someone throwing darts at your face on a wall?
That's what I wanted to talk to my longtime friend Gini Dietrich, CEO of Arment Dietrich and Grand Wizard at Spin Sucks, about to see if she could help us.
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If you agency struggles with this basic form of communication, you're fighting a steep uphill battle.
We have to be better at answering the phone, because it doesn't just impact your agency, it effects all independent insurance agents.
That's what you'll hear first hand from calls that went wrong. I was simply looking for an interesting agent to talk to and found something entirely else instead.
More then likely it's a deficiency in the processes and procedures within how you operates.
The more efficiency you can mix in the better experience you'll deliver and ultimately increase your margins.
Because the longer you hold on to a personal touch that takes too long, the faster your clients will start looking for someone else.
That's what Ryan talks with Nicholas Ayers, Owner of i80 Insurance and co-found of IAOA, about the grove his agency is in.
If you want to see Nick live, get your ticket to Elevate 18 today!
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Maybe the problem is the term has changed and we haven't aliened ourselves with what it actually means today?
Just because you aren't attracting and closing business the way the previous generation did, doesn't mean you lack natural sales skills.
It could just mean you've figured out a way to connect and communicate with prospects that make sense for today's business entertainment.
That's what I talk to my buddy Mike Crowley, of Crowley Insurance, about as he confronts his lack of natural sales ability.
I know, it sounds ridiculous, but that's what happens when you have videos flying out of your agency in every direction.
Combine that with the ability for clients to always get a hold of you (perceived or real) there's no stopping you.
The combinations are endless finding new ways your agency can stay in front of clients.
These are just two of the tools and tactics Mike Crowely, of Crowely Insurance, is using to always bring value.
The most successful agents were able to interrupt their pattern of desperation to achieve success they never thought possible.
Continuing to find more desperate people who can thrive in this industry is a constant challenge.
However, it's one Matt Sapaula, of The PHP Agency, has repeatedly taken to infuse a whole new level of talent into the industry.
If you want to see Matt live, get your ticket to Elevate 2018 today!
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Even though it's really hard at the time, your ability to do it will set you apart from more people than you think.
Sadly, too often people in the insurance industry act like they've never heard of such a thing.
If we can all stop trying to talk our way out of doing it,
That's what I talk to Nancy Nicklow, of Huff Insurance, about as she knows what happens when you do.
Agencies are getting bought like crazy because the investment is so attractive.
Even better, people want to give you money to help reinvest in that agency.
You combine that with the InsurTech movement that has been sweeping across the industry and it becomes up to you if you want to be left behind.
That's what Ryan dives deep on with Harrison Brooks, of Reagan Consulting, on as they break down where it's all going.
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This is a question that has haunted the industry for probably more than a decade now.
Why are more young people choosing to sell insurance? What has the world come to?
These are all fair questions that mostly feature unfair answers.
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he try's to figure out where his is going to come from.
That empowerment is what most businesses are missing.
Leaving a bunch of tiny moments lying on the floor unseen by you or your staff.
Even if they did see one you would have had to bestow upon them the ability to make a difference.
It's in this difference most traditional agency's get lost.
Not Leigh Blackwell-Zellmer, of Swell Insurance, about she wants to pass down her amazing decision making ability so there is never a difference that's not made in her agency.
There are plenty of things we can and should be competing on in the insurance business, data just isn't one of them.
You know, valuable things like coverage, branding, marketing and claims service.
Are all worth competing over and allow for each agency individuality and strengths to shine.
That's one of the main points I talked with Jeff Roy about at IAOA's Innovation 18 in the rapid fire conversation.
We have to get over this ridiculousness overvaluing other agents and agency owners opinions.
Do they have a better chance of being more specifically applicable to your business? You bet.
But is it the only source of wisdom you should adhere to when trying something new? Absolutely not.
That's what I talk to Becky Schroeder, SVP of ITC, about how she is constantly pushing herself outside the industry.