There's a lot to be said about not needing/wanting to know something.
It's liberating on a level you probably can't imagine, but how practical is it?
Does your ear need to be all the way to the ground or can you listen a few feet up?
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out how sharp it should be.
It's hard to get people to care about other things when you're just starting something new.
Solving problems is the most valuable thing you can do, you just need the confidence in your ability to do it in different place.
Once you do then it will be a lot easier to tell a story beyond insurance.
That's what you'll hear in this casual conversation with Gabe Oh, of Western Pacific Insurance Group, at IAOA's Innovation 18 conference.
If can't show people why they should want to work for you, they won't see it.
If they don't see it you'll be left with everyone else who doesn't want to.
I don't know about you, but that doesn't sound like a fun place to be.
Instead would you rather have would be agents and talent beating down your door for a chance to consistenly open it?
That's what you'll hear in this exclusive panel disscussion from Agent 2021 moderated by Ryan Hanley and featuring Ashley Fitzsimmons, Sina Azari and Matt Naimoli
It's a constant grind that is unforgiving and relentless in it's consistency to be completed.
Knowing what to do and where to start is going to depend on what you have at your disposal.
Because you have to create something that goes far beyond the surface and includes something with a lot of depth and complexity.
That's what I talk about with Becky Schroeder, of Senior Vice President of Marketing for ITC, about the never-ending journey.
It's a question many agency owners struggle and rarely want to face.
It's hard to do more when you have to do it all yourself.
Figuring out how to find the right people becomes a critical thinking problem with no answer.
That's what I talk with Alex Dopazo, of D&A Insurance, about as he comes to grips with doing more of what he should.
This is by far one of the tools that can make the biggest impact on your determination.
Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by.
If you waste it on the same place and the same people every year, it will start retracting.
That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger.
The slower it moves the more time someone has to think about going somewhere else.
Right now we're giving them a long time to think about it.
The more speed our information has the more value it picks up a long the way.
That's what Steve Anderson and I talk about as he shares his thoughts on what keeps slowing it down.
Don't miss Steve's new podcast The Digital Broker which launches next week.
Realizing it's going to suck no matter when you start is your first major challenge.
Owing that embarrassment is the best thing you can to eventually make it turn out the way you want.
That's when you'll get good enough to attract the business you weren't sure you could.
That's what I talk to Woody Brown about, of The Rhoads Group, as he starts to put all the pieces together.
It also shouldn't be the only type of video you do.
Not to mention, the easier you make the more it will get done and the more that get done the more business you'll close.
If you try to make it your only video strategy, you'll be spending way too much time making the same thing over and over again.
That's what I talk to Ryan Sautman, of Just4You Insurance, as he shares his early adoption of proposing on video.
That's why it's important to stop and celebrate your first few wins because you'll remember them forever.
Sometimes they even come sooner than expected and from a place you didn't imagine.
But when they do the feeling the follows is one of joy and validation that you're not crazy and might be on to something.
That's exactly what happened to Tracy Cotton, of Marrow Insurance, and she wants to tell you what happened.
If you aren't, you'll miss your chance to grab a growth tool that's on its way to increasing your agency.
Because you don't need help maintaining your business where it's at.
It's dangerous, possibly even irresponsible, to have an opinion on what's coming if you have no interest in finding it.
There's no reason you shouldn't be able to see it, you just need to keep you head up long enough.
That's what Ryan Hanley and I talk about today as we grow tired of debating these tools and how fast their coming.
That's probably more than slightly exaggerated, however should not be understated in its importance.
Yes, there's a lot of information available to help reinforce a logical decision about your marketing efforts.
However, that logic sometimes isn't powerful enough to motivate action.
Instead, it's a demonstration of the consistent experiences possible through your marketing efforts.
That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she contemplates her marketing possibilities.
Once you've allowed yourself to believe this idea can work, then it's up to you to make it happen.
Creating the habits and identifying the times to consistently create it help that belief grow.
But you can't always listen to everyone else, because what worked for them might not work for you.
That's what I talk to Terry Grier, of Strive Insurance, about as his content faith gets tested.
The road map is there and no wheel's need reinvented to get there, you just have to do the work.
Maybe the people closest to you make the map harder to read.
You don't have to take the shortest path, in fact, you'll probably get lost a couple times.
Having the right mindset and determination to guarantee getting there is what will put you in the one percent.
That mindset is what will keep pushing the gap further and further between you and everyone else.
It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential.
So much is said through the design of your agency's website, logo and other materials without you having to say a word.
If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it.
When the truth is making it look easy is the hardest part you shouldn't entrust to someone because they know how to open Photoshop.
That's what I talk to Jenn Haak, the Creative Director for Agency Nation and TrustedChoice.com, about how to help your agency clean up better.
It's the previous mediocrity that has created an immunity to the thing you want them to do the most.
You probably haven't done enough work to earn the request, because the requirement increases every year.
If you take the time to build a detailed process that fulfills that requirement and walks them closer to the sale, everyone wins.
You have to change the language, expectation and experience people receive to make a quote more request-able.
That's what I talk about with Eli Gillespie, of Gillespie Insurance Services, as he tries to figure out his.
But seeing it at all is the only thing that will keep you from finding more.
Just because your agency can do something, doesn't mean it always should.
That might be the hardest part resisting a niche regardless how right or wrong it ends up being.
That's what I talk with Mike Crowley, of Crowley Insurance, about as he comes to grips with his.
No matter what, one thing is certain, you have to be willing to invest in the necessary tools to give yourself a chance to stay ahead.
Those tools might look completely different for you than someone else, and that's fine.
That means your investing in the things most likely to benefit your agency based on your natural skills and personality.