Refusing to increase your speed won't be optional much longer, if it hasn't become already.
Because what will ultimately happen is you'll be left watching everyone else have all the fun.
If it doesn't look like fun now, you either might want to look harder or consider that you might be in trouble.
The marketing doesn't care how you want to do business, it only cares about how they want to do business.
Continuing to pretend that isn't true will only slow you down more.
That's what Marty Agather and I talk about today as we meander through several areas your speed needs questioned.