If there was every a more appropriate chicken and egg occurrence it's this.
Do you need to have the business to justify the marketing person or do you need the marketing person to justify the business?
It's probably a little of both and no matter which side you fall on you'll have to take more of a risk making it happen then you want.
At the very least you should know what tasks to take off your plate first to make your life easier and take your marketing to the next level.
That's what I talk about with Becky Schroeder, SVP of Marketing for ITC, as she shares her suggestions on how to make it happen.