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Jun 23, 2018

Some insurance products are harder to sell than others. 

Is it your job to convince someone they want and need this coverage, or is that a realization they have to come to on their own?

It's hard to say because being in the convincing business isn't a whole lot of fun.

Instead, insurance magic happens when someone has an understanding and appreciation for the thing you're selling and needs expert guidance finding it.

That's just one of the few things I talk to Christopher Cook, of Alliance Insurance Services, about during his recent visit to Cleveland.

P.S. There should be no convincing needed to join the Agency Nation newsletter because you're already on it, right?

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