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Agency Nation Radio

The Agency Nation Radio podcast network features today's top insurance industry personalities. Marketing, sales, technology, operations and procedures are just some of the topics you'll hear on a regular basis.
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Dec 30, 2015

The landscape of the insurance industry is changing. Today Marty and Ryan talk about an overlooked demographic, the shopper.

“One of the ‘new normal’ behaviors is the fact we want to get a deal on everything.” — Marty Agather

Shoppers are clients who look for the best deal when choosing a major purchase.

Shoppers exist in all industries, but independent agents often make the mistake of considering a “shopper” as a waste of time. The truth is shoppers can be one of the most loyal of customer bases.

Shopping is an American cultural activity.

It is celebrated and encouraged.

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