That type of behavior has traditionally been known as buy-in and it often hard to come by.
You'll dramatically improve your chances if that buy-in earns an unfathomable level of operational freedom.
It that type of environment your best people are able to dedicate most of their time to high impact activities.
That's what I talk to Leigh Zellmer, of Blackwell Insurance, about how big of a game changer her dedicated time frames have been.
Because it's easy to reach down and pick up all the nickel and dimes that are getting thrown at your feet.
No matter what, after a while, that bag is going to get heavy and not be worth nearly as much as you thought it would.
That's a tough place to be because you can only hear the same thing so many times without doing something about it.
That's what we spend a little time talking through one-on-one today because a little reminder never hurts.
That luck generally leads to an endless stream of wasted opportunities that never received proper consideration.
Of course, there are a couple of easy things you can do to prevent it from happening.
However, they generally involve a few tough decisions most agencies don't want to make.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about the ones he's facing.
At least that's ussually what happens when we run into clients we should run the other way from.
Because somewhere along the way we'll talk ourselves into the idea of wanting to do business with them.
In reality, we should have listened to our instinct by drawing a line in the sand.
That's what I talk to Alex Dopazo, of Dopazo & Associates, about a few of the things he looks for.
Because there's a good chance you might be the first person to give it a try.
The really exciting part is realizing that expertise can be leveraged to reach other lines of business.
The most surprising part is how little technology you need to get started.
That's what I talk to Aaron Farmer, of California Flood Insurance, about how he started making his.
They both also rely heavily on challenging the status quo and taking risks to effectively drive change.
However, amazing things start to happen when new people are exposed to the opportunities the insurance industry provides.
Also, consumers have the potential to build deeper relationships on the agent level when those individual brands are allowed to shine.
That's what I talk to Deidre Wright, of Business Insurance, about as she pushes both topics forward.
That means providing a solid example of what a good one looks like and help encourage and coach the rest of the staff to give it a try.
Of course, sometimes there aren't enough examples or encouraging words in the english language to compel some people to get in front of the camera.
Then you might be faced with the difficult choice of leaving the individual agent behind to push the agency forward.
That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how he's making video proposals happen in his agency.
Not just because the person I had the honor of interviewing is so awesome.
Carey Wallace, CEO of IntellAgents, shares how she and her team are laying the groundwork to help independent agents lead The Fourth Industrial Revolution.
Today, it looks like this…
Through the aggregation of IA-specific data, they’re able to benchmark an agency’s performance and provide detailed consulting on where and how to sharpen their business.
But IntellAgents isn’t here for the short-game.
They’re in this for the long-game.
They see how impactful data will be in the future for business insights, providing a richer customer experience and staying competitive.
This is as good of a time as any to take a chance and try to sell insurance in a way you never have before.
When you do that it's important to remember it's not a race to what generates more leads, but instead more revenue.
That's really when you know if your promoting the right thing on your website, even if it's different than what you've always done.
That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her potential promotion choices.
If not, the one thing at risk is leaving a possibly vital problem unsolved for an extended period of them.
There's a good chance, under normal circumstances, that "new" solution could already be out of date again.
No matter how much we want technology to solve our problem, it's still a human solution that makes the most sense.
That's what I talk to Jen Flaitz, of MongoDB, about her desire to help put the puzzle together.
Once that happens it dramatically helps to shorten your fall from your previous agency.
It's even more amazing if they're able to encourage and support that process as it becomes a reality.
Then it simply becomes a balancing act of having enough work in the business to be able to work on it.
That's what I talk to Adam Augspurger, of Steadfast Insurance, about how he's preventing the sky fall from the top of the world.
The only thing you have to do is take the time to explain the number of ways the answer depends.
In reality, you now have the opportunity to describe what your perfect client looks like to maximize profitability.
You just have to be dedicated to figuring out the way to provide the most impactful answers to the most important questions.
That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about what he's learning from each one.
Because if you refuse to focus on these people, you'll make it much harder on your digital marketing efforts.
That's when you really need to decide if you know enough to be dangerous, or if your limited knowledge can become a hazard.
What has the potential to cause the most harm is thinking your knowledge is more dangerous than it is.
That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the areas his website struggles with.
One thing is for sure, you're probably not grabbing as much possibility that's within reach.
Because it's much easier to not do something than it is to look hard enough to see a unique opportunity.
It's also possible to become obsessed with the next great thing that never happens.
That's what I talk to Ann Handley, of MarketingProfs, about how she stopped saying no.
Then it becomes a matter of defining that perfect world and figuring out how the relationship should go.
It's all even easier if you have something powerful enough to automatically simplify communication.
Then there's really nothing stopping you from controlling those conversations all the way to a sale.
That's what I talk to Leon Wright, of MJC Insurance Group, about what he's slightly scared to start.
It might sound easier said than done, but sometimes things don't need to be overcomplicated.
Coming home with pages of notes and lengthy lists from any conference or event is great.
However, almost always you're going to try to bite off more than you can chew and end up not finishing anything.
That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's only locked in on one thing.
Maybe you never looked far enough ahead to give yourself adequate time at each stop.
Either way, your dramatically increasing your chances of sidetracking your efforts or canceling the trip altogether.
The easiest way to avoid all of it is to work your way backward from where you're trying to go.
That's what I talk to Brian Blakely, of Stonebridge Insurance, about a recent detore he unexpectedly took.
The closer they get to each other, the further your leads can go without you getting involved.
That reduces your chance communication will break down and start wasting a bunch of good business.
Then you can finally figure out the perfect place you're needed in the process.
That's what I talk to Bogus Handzel, of Handzel and Associates, about when he's going to be ready to jump in.
Instead, it's generally a good idea to make sure you know how to get a hold of a couple other human beings from the account.
The more people you have rooting for you, the less likely it is for that account to be able to walk out the door.
No matter what happens, your goal is to leave as many people as possible who want to continue a conversation.
That's what I talk to Amy Franko, of Impact Instruction, about how she makes sure she always knows more than one person.
Make sure to connect with Amy below:
Because if you can do something most people can't that will be easy for people to see.
The biggest challenge is realizing that thing is likely not as difficult as you thought it would be.
It just becomes a matter of if you enjoy it the most out of all your insurance options.
That's what I talk to James Castle, of Castle Insurance, about as he explains what makes his agency different.
It might sound easier said than done, but if you do you'll increase your chances for a successful introduction to inspiration.
Which will allow you the opportunity to execute on ideas that have the potential for people you've never meet to feel like they know you.
That makes your job a lot easier when you actually have the opportunity to get to know them for real.
That's what I talk to Alex Salmon, of The Salmon Agency, about exactly where his inspiration came from.
Building your book of business around a language other than English seems like a silly if not limited idea at best.
However, it's not until you wake up to the number of people who start their day speaking languages other than English, things get interesting.
Even though your agency might not be able to become bi-lingual overnight, it can serve as a strong demonstration of what unconventional dedication can achieve.
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he builds process to support it even more.
It's also very likely it will be the first time you'll discover how broken certain processes are in your agency.
Some might be the fault of your staff and others might be astonishing unsolved carrier mysteries.
However, you also can't rule out the possibility of feeling like you're doing much more harm attempting to do this job than good.
That's what I talk to Erik Garcia, of Garcia Insurance Services, about his 60 days of service.
The part that's really not fun is it's pretty easy to do and really hard to recognize.
However, if you're willing to commit to the process and make sure you know where you're going, the results could be surprising.
The biggest challenge will be finding enough dedication to last long enough to find out.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about where his attention should be going.
Sometimes it's impossible to avoid unnecessarily or excessively going back to a client to deliver different information.
It's these repeated deliveries that over time slightly splinter their confidence in your insurance ability.
We should know what to expect, but often we're dealt the unexpected, it's just a question of how often a client should see it.
That's what I talk to Alex Dopazo, of Dopazo and Associates, about how he tries to stop the madness.