Because it's great to be able to toss a wide insurance net, but it's also just as effective to shoot one that's specific.
No matter how long you've been in the insurance game, it's always interesting to talk about the best place your business could go.
Not to mention what could happen if you expand your mind and consider creating more serious partnerships with complementary people.
That's what I talk to Brian Blakely, of Stonebridge Insurance, about how he went about his agency is currently set up.
There's a decent chance a previous generation taught you to keep all your insurance companies at arm's length.
Of course, it depends on the day that you want to decide your general proximity to any one of them.
Because there's also strong logic for more transparency when it comes to the type of business they're hungry for.
That's what I talk to Sarah Applegate of, Executive Insurance, about how she's starting to build hers.
Bringing out the humanity in your on-camera personality can happen a number of different ways.
It could be as simple as starting with a basic one-to-one video addressing a specific client.
Or it could take the shape of the many problems your clients have when trying to buy insurance.
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It was just up to you to do something about it in a consistent and effective way.
That can start by simply putting existing components together in a unique way to create something new.
It's during that assembly process that you'll discover a new idea people can't stop talking about.
That's what I talk to Alex Salmon, of The Salmon Agency, about how he creating things in his agency.
Things like crafting a compelling message that makes people take action on what you want.
That is something that can easily happen when you're able to create pages for their specific needs.
It also helps if you can ask for the information you need to decide how serious they are and do something about it.
That's what I talk to James Castle, of Castle Insurance, about the changes his agency is making.
If that's not enough, it turns out they value a trusted and experienced advisor as much as anyone.
The problem is they're looking to start that relationship online and communicate through channel's we often neglect.
Surprisingly though, they want someone to help properly explain their coverage and know exactly what they're buying.
That's what I talk to Tyler Asher, President of Safeco Insurance, about the interesting research they've recently uncovered.
If you can do that, you'll have provided your clients with an application experience they'll never want to come back from.
Because it's the annual redundancies and unnecessary information that ultimately take a toll on your their patience.
No matter what, the more streamlined you try to make it, the better chance you'll have along the way.
That's what I talk to Mike Furlong, of Indio, about how he's helping every agent make that process a reality.
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If approached with enough dedication, it has the potential to resonate for an extended period of time.
The biggest challenge beyond that dedication will be your proficiency to execute it effectively.
Because it has to come from a pretty deep place of authenticity to actually work.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the revolution they're starting.
Regardless of how aggressive you get, there's something to be said for knowing your numbers.
It's this information that makes sure you're making the most of every policy you sell.
It's also the best way to know if and when you're wasting your time on that new policy.
That's what I talk Alex Dopazo, of Dapozo Insurance, about how his agency knows theirs.
Because nine times out of 10 customers demand to be provided with the best experience.
Up until now, we've been able to get away with one that nearly does the exact opposite.
The real test will be to see if we can all get on the same page before it's too late.
That's what I talk to Billie Jo Galle, of TRICore Insurance, about as they try and do their part.
The most interesting part about the whole thing is it will only be the start of the one-off pieces of content you create.
That means you should get comfortable with the idea because it's an easy way to do something people don't expect.
If you really want to go all in on the idea, it might have be a skill you hire for out of the gate.
That's what I talk to Taylor Garcia, of Jackson & Jackson insurance, about the dramatic steps he's taking.
Because no matter what, they will Google your agency and will find what you've decided to provide them.
It's also important to have the right mindset and understand the reality of your current situation.
There's no way you'll instantly start generating hundreds of leads a month (without paying), instead it will slowly build over time.
That's what I talk to Kim Wood, of Toby & Merrill Insurance, about how she's trying to focus their impress to get the process started.
Not only was your limited inventory a challenge, so was finding the right people that it would fit.
The most exciting part about planning a successful breakout is it allows you to fully explore your insurance potential.
Which could mean doubling down on what you know best, or trying to discover a new commercial niche.
That's what I talk to Mariah Davis, of Oakview Insurance, about as she details her plan and what got her where she is today.
These relationships are usually formed with people who have the ability to influence (see send) consistent business to your agency.
However, if that's the first and only way you approach them, there's a good chance it won't make it that long.
You'll know it's working when you have enough people sending you all their business with you asking.
That's what I talk to Josh Berg, of Blue Lion Insurance, about possibly having too much authenticity.
There's nothing wrong with living in that wheelhouse, in fact, most agents have a hard time staying long enough.
It's important to talk about what you know really well, but there are no rules about what you need to know before you talk about something else.
It's starting as simple as you can and taking everyone on the journey with you.
That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about how he found the exit he was looking for.
Those experiences could be as simple as ID card requests, or simply getting started with the quoting process.
The biggest challenge usually comes in deciding what parts of the process will be mandatory.
Because there's an infinite see of time waiting to be saved when you stop doing everything for them.
That's what I talk to Nick Thalhammer, of Cincinatus Insurance, about the process he wants for his clients.
If you can, the easiest way might be to allow them to put it together one piece at a time.
If you remain dedicated, you'll look back one day and marvel at what has been created.
Because when it's fully operational, it should start pulling people in automatically.
That's what I talk to Dshanya Reese, of Watkins Insurance Group, about what she been building the last 10 years.