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Agency Nation Radio - Insurance Marketing, Sales and Technology

The Agency Nation Radio podcast network features today's top insurance industry personalities. Marketing, sales, technology, operations and procedures are just some of the topics you'll hear on a regular basis.
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Agency Nation Radio - Insurance Marketing, Sales and Technology
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Now displaying: April, 2019
Apr 30, 2019

First, things get interesting when you realize one has a limit and the other doesn't.

Second, It gets even crazy if/when you admit you've always pushed the limit on the wrong end.

The only type of information that's too much is what you ask prospects for.

However, it's going to take much longer for them to get tired of hearing you say smart things about insurance.

That's what I talk to Kim Wood, of Toby & Merril Insurance, about as tries to balance hers.

Apr 29, 2019

It all starts by getting out of our own way to remember we're all playing on the same team.

Because at this point everyone can see the lack of communication going on all over the field.

In the game, on the sidelines, in the locker room and even during practice, information is not flowing fast enough to win.

The game has changed and it's up to use to figure out the most effective way to play it together.

Today is an extra special mashup of what just a handful of excellent people in the industry thinks holding us back the most.

Apr 26, 2019

That's just one of the benefits you get when you can automatically make sure everyone you do business with can provide you with it.

This feedback measurement is called Net Promotor Score (NPS) and allows you to always have your finger on the plus of your agency.

The benefit of having a system like this in place is it allows you to easily capture nice things people say about you (see Google reviews).

That process, in turn, makes it more attractive for other people, you don't work with, to want to do the same.

That's what I talk to Nick Corrao, John Bachmann and Caleb Stanton, of Social Survey, about all the successful agents they've seen use it.

Apr 25, 2019

It starts with your interest in attracting more business in the states you can actually sell a policy.

That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use.

While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust.

The easiest way to make sure none of it happens in the first place is to always make sure Google knows your location.

That's what I talk to Allen Drew, of Allen Drew Insurance, about some of the adjustments he needs to make.

Apr 24, 2019

Meet Troy Thompson.

The Vikings Fan who has no fear….

….when it comes to door-knocking.

“But no one knocks on doors anymore.”

Exactly.

Troy’s creative combination of honed-in old-school techniques with digital tools like automation and video makes him a force to be reckoned with.

This is one you don’t want to miss.

Apr 23, 2019

It's easy to underrate the outcome of congregating in the right place even for short periods of time.

This dismissive attitude is usually a result of underwhelming expectations based on disappointing previous encounters.

However, every now and then your curiosity is rewarded and you find yourself surrounded by a group of people in the industry you didn't think existed.

It's those moments when your insurance sword gets sharpened to dangerous levels and provide a newfound level of confidence.

That's what I talk to Nick Thalhammer, of Cinncinnatus Insurance, about as he debated the value his chance had.

Apr 22, 2019

Luck is what happens when preparation meets opportunity plus your time management.

If not, there's a good chance the processes in your agency can't handle the success of a consistent message.

Because if you don't know who you're talking to, no one else will either.

On top of it all, there is one piece of emerging tech that has yet to be widely or effectively adopted that can help with both.

That's what I talk to Dr. Billy Williams, of Inspire a Nation, about as we caught up for a quick conversation at Agent 2021.

Apr 19, 2019

The only thing you need to do is let them know how much insurance their clients are missing.

That's usually a pretty easy way to get their attention and instantly value the service you're capable of providing.

It's hard to believe something so simple goes dramatically overlooked with such a large number of people.

If you've been waiting to finally go out on your own and open a scratch agency, this could help make is happen sooner than later.

That's what I talk to Niki Henley, of Extra Mile Insurance, about how exciting things got when she started poking holes in policies.

Apr 18, 2019

It all starts by making sure you give them something to easily recognize and offer them a seat at your new kitchen table.

This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication.

That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle.

That simple angle allows you to properly invite people into your office on a consistent basis with zero hesitation.

That's what I talked to Jared Bellmund, of AllChoice Insurance, about his ability to focus on only the important things.

Apr 18, 2019

It all starts by making sure you give them something to easily recognize and offer them a seat at your new kitchen table.

This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication.

That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle.

That simple angle allows you to properly invite people into your office on a consistent basis with zero hesitation.

That's what I talked to Jared Bellmund, of AllChoice Insurance, about his ability to focus on only the important things.

Apr 18, 2019

It all starts by making sure you give them something to easily recognize and offer them a seat at your new kitchen table.

This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication.

That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle.

That simple angle allows you to properly invite people into your office on a consistent basis with zero hesitation.

That's what I talked to Jared Bellmund, of AllChoice Insurance, about his ability to focus on only the important things.

Apr 17, 2019

If you watch our YouTube channel, you may have caught an episode published on March 1 of 2018.

It was titled “The Digital Marketing Secret no one ever talks about.”

(You can watch it here.)

In that episode, Preston Schmidli – Insurance FB Advertiser Extraordinaire – shares an incredibly creative idea for nurturing referral relationships.

Using Facebook leads as bait.

Over a year later, what was a lesser known strategy has now been adopted by agents all over the country.

One of them: Ben Feldman.

(Who happens to live in my backyard. Let me hear it for Minnesota!)

In this ANR episode, Ben shares the strengths and weaknesses of this strategy, how it’s helped his young agency grow and who else might be able to benefit from it.

Let’s GO!

Apr 16, 2019

Because sometimes specifically organized brass tacks are hard to find just laying around.

Sometimes it takes a little extra work and creativity to connect the dots to the most useful and relevant information.

On the other hand, there's plenty of sound bite spouting, headline readers who struggle to dive below the surface.

Then it becomes a matter of making sure you surround yourself with enough of the right thing to keep your head above water.

That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how many floatation devices he could use.

Apr 15, 2019

Before you sharpen the pitchfork and light the torch, you're going to want to think really hard about the answer.

If you're really honest with yourself, you'll realize that your doors aren't even open long enough for the answer to be yes.

Where the service is happening is no longer as important as when and even how it does.

If you're able to set your agency free from its current service shackles, you might be surprised at how good it can be at everything else.

That's what I talk to Clayton Rhoads, of The Rhoads Group, about how he avoided the service ball and chain from the beginning.

Apr 12, 2019

It will have a lot less to do with who is driving and a lot more to do with where and when you're going someplace.

No two roads are created equal and neither are the unique driving conditions that change by the minute.

It's been such an unknown variable it's never been considered a possibility to impact the auto insurance bottom line.

However, data has no limits and today we're on the verge of this new information adding a lot to the conversation.

That's what I talk to Carey Anne Nadeau, Founder, and CEO of ODN, about knowing the true cost of real-time road conditions.

Apr 11, 2019

It usually starts with letting your passion and personality lead the way out into the real world.

Because it's out there where people are looking for it the most and can't wait to pay attention when they find it.

Real life event marketing has limitless potential beyond free pens and brochures to captivate and inspire what your agency is all about.

If not, everything else is just a wasted opportunity to stand out against everyone else too afraid to bring something interesting to the table.

That's what I talk to Michele Linca, of Linca Insurance, about as she tries to put her agency out into the real world.

Apr 9, 2019

It's hard to think of an industry that has the best and worst compensation model all at the same time.

The power and beauty of renewal income is a huge draw for plenty of journeyman sales professionals to the insurance industry.

It's this same payment structure that has gotten the best of plenty of agents who couldn't figure out a way to play the game on a bigger scale.

As nice as that renewal income is, having zero authority determining the value we bring is challenging at best.

That's what I talk to James Castell, of Castell Insurance, about how his agency addressed this problem in his agency.

Apr 8, 2019

It only becomes a matter of time before your innovative idea generates enough friction for someone to not care.

More often than not, this is the reaction you receive anytime you try to do something different too long.

Because as soon as it gets in the way of something more important what little acceptance you had gets tossed out the window.

It's in those moments you're quietly being conditioned to play it safe and limit the necessary chances your agency needs to take.

That's what I talk to Chase Reeves, of Bag Works, about his battle of acceptance vs. tolerance.

Apr 5, 2019

Because your clients should always know you'll never sell them something they don't need and can always afford.

That's as close as you can get to reaching the ultimate level of trust when someone doesn't even need to see a quote.

Of course, that's a fairly foreign concept amongst the over price sensitive mentality dominating the industry.

The value, real and perceived you bring to the table is treated as an afterthought or an overstatement.

That's what I talk to John Darr, of Darr Schackow Insurance, about how he plans to scales his value to the next level.

 

Apr 4, 2019

Starts simply with your ability to find your absolute best clients a lot easier.

If you try and talk to everyone, you'll end up talking to no one.

Of course, that's the last thing you want to happen in your agency and why it's nessacary to get more specific.

It doesn't matter if it's when the policy needs to be purchased, how old the person buying it is or even where it's all happening.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the specific direction they're heading.

Apr 3, 2019

Jason Kolb of Dais is a tech geek turned insurance nerd.

3 years ago, he saw an opportunity to help the insurance industry with his tech knowledge.

And he dove in head first.

But this isn’t the typical “insurtech story” you’ve heard before.

Ya know – the one where Silicon Valley hipster believes he can completely transform an entire industry with artificial intelligence….and his pinky finger.

This is the story of a guy who recognizes the complexity of the IA channel and believes, first and foremost, in the people who push it forward every day.

Give it a listen.

See what you think.

And keep crushin!

Apr 2, 2019

If you don't then you'll make it a lot harder to find the holes in your insurance game.

Of course, you want to do everything you can to improve your chances to close a sale.

However, sometimes encouraging competition forces you to get a lot stronger much faster.

It's developing this confidence that builds your insurance strength both internally and externally in your agency.

That's what I talk to Alex Dopazo, of Dopazo and Associates, about as he shares what it's done for him.

Apr 1, 2019

The problems start when you worry if you're good enough to be creating in the first place.

The simple answer is no one is, they were just more willing to embrace the thoughts an ideas that were unique to them.

Once you overcome that fear then you will be faced with the challenge of creating on a scale most people don't understand.

It's hard to comprehend the level of attention that's possible to obtain because it's such a new phenomenon that very few people have obtained.

That's what I talk to Alex Salmon, of the Salmon Agency, about his creative ability and how he's applying it to get attention.

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