If you can do that then you need to make sure you're providing just the right amount of necessary friction along the way.
That's an unstoppable combination of highly qualified lead bliss that can dramatically change the agency's complexion.
If you lose sight of those objectives along the way allowing your focus to drift beyond its scope you could be preparing its ineffectiveness instead.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agency, about his recent trip rebuilding his website.
The current insurance technology couldn’t bend in the ways he needed.
So, he looked further.
Outside the industry.
And he found more than just a suite of tools.
He found a deeper perspective on the insurance customer experience.
Recreating your creative process every time will leave the most important aspects of your content unattended
The truth is a simple template would do the job better and deliver more results.
Not only because it lets people know what to expect, but because it makes it easier for you to publish your way to success.
That's what I talk to Alex Dopazo, of Dopazo & Associates, about the importance of his process.
At first, this still might sound crazy, but you just have to be obsessed with highlighting the people who send you business.
Instead of waiting to be offered as an accessory to another sale, you control more of the conversation to define the context.
When you put those people in front of the right audience there's a good chance you won't have to ask for the business, it's willingly given to you.
That's what I talk to Brandon Straza, of American Option Insurance, about how he walked away from steady leads.
He’s been an agent for over 18 years and no longer writes accounts less than $50k.
He shares some of the mistakes he’s made over the past decade plus.
So you don’t make ’em too.
This is a back-to-the-basics-you-shouldn’t-get-wrong episode you don’t want to miss!
When that happens you realized the limitless potential you're provided to scale your outreach efforts.
It's only then will you start to realize the importance of knowing exactly what needs to be said to make it all happen.
If not, you could find yourself on a dangerous journey across bumpy content terrain that never leads to your desired destination.
That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he starts to map his adventure.
Things get more interesting if your established agency has the vision to empower that growth beyond what is traditionally expected.
If and when those conditions develop, there's a good chance your book of business could scale to staggering levels.
The hardest part of the whole process might be developing a passion for something (niche) that might not be apparently obvious.
That's what I talk to Patrick Muscenti, of McGowan Insurance, about as he tries to test his threshold limits.
On the other hand, just because an idea originated a safe distance away from the industry doesn't mean it's automatically validated.
There's certainly a fine line somewhere when it comes to adopting new ideas that can be framed inside a traditional an old box.
Of course, the simple act of trying something different at all deserves its own reward and generally leads to people noticing what makes you different.
That's what I talk to Kim Wood, of Toby & Merril Insurance, about just how far she willing to go to be different.
You'll also give yourself another giant headstart if your able to start your agency from scratch with this focus in mind.
Not being saddled with legacy systems and decisions enables nimbleness necessary to navigate unexpected terrain.
It's that agility and focus that will allow you to beat the established competition to the end consumer.
That's what I talk to Zach Mefferd and Ryan Swalve, of Coverage Direct, about what they're trying to build.
There's also another chance that you're not following those leads a close enough and as long as you should.
Those two simple adjustments to your overall sales process could be all you need to close more accounts and write better business.
Like it or not, your sales efficiency is going to play a huge part in your agency's effectiveness in the future.
That's what I talk to Archie Heinl, CEO of DoubleA Solutions, about how good your automatic follow-up skills can be.
Connect with Archie:
It's during this amplification process that you'll want to make sure you provide consistent reminders to the people who already know you.
In addition to that, you'll also want to quell any fear you might have at letting completely new people hear what you're all about.
Because as important as retention and referrals are, there's nothing better than when a highly qualified lead contacts your agency.
That's what I talk to Sean Halpin, of MJH Insurance, about how he's maximizing his opportunity.
Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself.
However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.
Once it's become part of your agency's culture there's no telling how many people it can help know more about who you are and what you do.
That's what Sydney Roe talks to Dani Kimble, of The O'Neil Group, about how she got all that buy-in.
There is no right or wrong answer and is really up to you to decide what feels most natural to you.
However, it's never a bad idea to have 100 percent insurance talk in the right place and start subtracting from there.
Because quickly eliminating questions and doubts about the thing you're supposed to be best at makes every other conversation easier.
That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, as he tried to find his perfect mix.
At least those are two of the biggest secrets to starting and sticking with a podcast that's going to bring attention to your agency.
It's hard to be awesome at talking to people right away, but with a little practice you'll be developing relationships and bringing value to your ideal client every week.
When that starts to happen your agency becomes front and center for an eventual insurance conversation.
That's what I talk to Jeremy Goodrich, of Shine Insurance, about all the attention he's been able to attract for his agency.
That's the beginning, middle and end of the story on how your agency can compete in the approaching artificially intelligent landscape.
It's still early days for widespread adoption, however, we can't delay acceptance of it's pending arrival much longer.
The faster you get in front of it the sooner you can start finding more focus for higher value clients.
That's what I talk to Joseph D'Souza, CEO of Pronavigator, about how they're making it possible sooner than later.
Don't miss Joseph at Elevate 19, grab your ticket now.
Connect with Joseph:
This is certainly a common challenge we face in the industry that is somehow rarely discussed.
It's also amazing how rare it feels to consider specifically defining the value we need to provide.
It's that definition that will lay the groundwork for creating repeatable capabilities that are profitable.
That's what I talk to Jared Bellmund, of All Choice Insurance, about as he shares his level of acceptance.
It's the quality of those personal relationships inside and out of your agency that create a giant separation between you and the competition.
It's this simple act that helps ignite a world-class insurance customer experience and establish an immeasurable internal culture.
It's that experience and culture that produce raving fans on both sides of the agency.
That's what Sydney Roe talks to Una Roy, of Excalibur Insurance, about how they built a completely unique insurance world.
It never stops regardless of how long you've been in the business, the only thing that can change is the people you find to help figure it out.
That is by far one of the most powerful things that can happen to your insurance career.
You just can't be afraid to take a chance to get out of your comfort zone and physically find those people.
That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how fired up he is to give it one hundred percent.
Things aren't always perfect in your agency or for your clients, accepting that makes both a lot easier.
It's in your ability to accept the responsibility of those expectations that offers an opportunity to truly stand out.
Offering today's insurance consumers an advanced dose of refreshing honestly creates a level of preparation and trust never experienced.
That's what I talk to Erin Nutting, of Integrity Insurance, about how she handled an unattractive year.
It's in serving these vastly different expectations you'll realize how much power and functionality is needed at the center of your agency.
Of course, just because you need it or have it doesn't mean you can get the most out of it.
Focusing on maximizing that power will make it easier to do your part in pushing the industry forward.
That's what I talk to Reid French, CEO of Applied Systems, about how they want to help make you and your agency better.
Don't miss Reid talking all things insurance technology at Elevate 19. Grab your ticker right here.
Connect with Reid here: