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Agency Nation Radio - Insurance Marketing, Sales and Technology

The Agency Nation Radio podcast network features today's top insurance industry personalities. Marketing, sales, technology, operations and procedures are just some of the topics you'll hear on a regular basis.
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Agency Nation Radio - Insurance Marketing, Sales and Technology
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Now displaying: January, 2019
Jan 31, 2019

It really depends on the level of importance you allow it to occupy in your agency.

Because it's the one thing that's hard to quantify and even harder to control.

Yet, it's the first thing you demand of someone or something when approaching them about your agency.

Expecting a front line vendor or entry-level employee to expertly apply it to the most important parts of your business.

That's what I talk to Michele Linca, of Linca Insurance, about how she can put a value on hers.

Jan 30, 2019

You have to be able to introduce yourself in three sentences that makes someone like you.

That's certainly one of the first and most important sales habits and insurance professional needs to master.

It doesn't matter if it's in person or a compelling piece of content, that valuable introduction should open to door for continued education.

The best part, if you're successful people will relax and possibly even enjoy the insurance buying process you're going to provide.

That's what Sydney Roe talks to Kelly Donahue-Piro, of Agency Performance Partners, about the five vital sales habits you need to close more business.

Don't miss Kelly returning the stage for Elevate 19, grab your ticket now.

Connect with Kelly:

Agency Performace Partners
LinkedIn

Jan 29, 2019

It's possible you've put yourself closer to the sale and increase the chance they'll stick around.

Because no matter what the internet can do, you still remember and feel different about the people you meet in person.

It's also become such a tough thing to successfully pull off, anyone who does will certainly stand out to the people looking.

At the end of the day, that's all everyone is trying to do, it's just a matter of finding the right thing.

That's what I talk to James Castell, of Castell Insurance, about the number of people he meets.

Jan 28, 2019

It could be as simple as investing and respecting the energy needed to get that first inch off the ground.

Creating that separation requires time and planning that will make the entire mission more successful.

However, regardless of the amount you invest in the journey, it is still going to take much longer than most are prepared for.

If you can endure the time it takes to reach that destination you'll find a new world of insurance opportunities. 

That's what I talk to Adam Czerwinski Sis, of Sidebar Insurance Solutions, about how he got his career off the ground.

Jan 25, 2019

It's hard to fully grasp the scope and reach that is currently available with content, because it's only going to get bigger.

It's hard to see most of the time because it requires a level of dedication that's normally accessed.

But if you can find it along with a healthy amount of patience, you'll be around a lot longer.

The next wave of challenges standing between success will require an entirely different level.

That's what Gary Vee talks about in his closing keynote from Agent 2021.

Jan 24, 2019

There's a good chance you won't end up doing anything because even the simple things will feel hard.

That's certainly a very common occurrence when agents are getting started with digital marketing.

Of course, you want everything to be perfect because things live forever on the internet.

But, you'll never have all the answers or be able to predict how your marketing conversation can change.

That's what I talk to Ryan Anderson, of Alliance Insurance, about a few areas he might be thinking too much about.

Jan 22, 2019

Honestly, it should be as important as you can afford and maybe even a little more.

The opportunity that comes from distributing information consistently on the internet is amazing.

That opportunity is equally rewarded everytime you provide it with more dedication and resources.

Which culminates in a joyful marketing celebration of activities and skills only you are uniquely qualified to do.

That's what I talk to Alex Dopazo, of Dopazo & Associates, about his journey and how he plans to get there.

Jan 21, 2019

Starts and stops with the amount of personalized knowledge you're able to absorb first hand and apply to your agency.

It's long been the secret currency a select few have learned how to spend after organizing and sharing conversations other people can benefit from.

It also allows you the opportunity to hone your communication ability in a razor-sharp environment that demands improvement.

You never know what method or medium you'll find your message most effective and why you should try as many as you can.

That's what Sydney Roe talks to Bradley Flowers and Scott Howell, of The Insurance Guys Podcast, about what podcasting has done for their insurance career.

Jan 18, 2019

There's a good chance we're making it harder than it needs to be to get someone to pay for insurance.

It's this final step in the process that demands the most effort for something they shouldn't have to think twice about.

Because there really isn't a more pressing need to reduce friction than during the final financial exchange.

If we don't get serious about offering a payment experience consumers not only expect but demand, it might be too late.

That's what I talk to Todd Sorrell, of ePayPolicy, about how much money you might be wasting trying to collect it.

Connect with Todd:

ePayPolicy
LinkedIn

Jan 17, 2019

It's not as tricky as you might think, but it will probably take longer than you want and shouldn't be where you start.

Because people are always going to care about their problem first and how you can help them solve it.

Once you've demonstrated your ability to that multiple times then it becomes more important for them to hold on to something other than insurance.

It's this combination that allows you to create an attachment point so strong they won't want to do business with anyone else.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how it happened to him.

Jan 16, 2019

Because let's be honest that's the only thing that matters to your agency's bottom line.

How great would it feel if you could control this coveted activity on command adjusting it to fit exactly what your agency could handle?

If it sounds like magic, it most certainly is not, rather it's the deadly combination of target paid advertising and education content.

That's all it really takes to get a message in front of prospects that compels them to pick up the phone and want to do business with you.

That's what I talk to Jerry Nicklow, of Huff Insurance, about how dialed in his process is to make sure the phone's always ringing.

If you haven't already, grab your ticket to Elevate 19 because Jerry is going to take you on Google Ads deep dive.

Jan 15, 2019

It usually starts when you notice you're not getting chances you never had to worry about before.

When that happens it normally means you forgot to refill that clients value bucket at some point.

Because the fuller you keep the less you have to worry about anything going wrong.

The easiest way to keep if full is by constantly being proactive and maintaining the relationship in the most convenient way possible.

That's what I talk to Kim Wood, of Toby & Merril Insurance, about her new mission to stay ahead of everything.

Jan 14, 2019

We're finally able to offer a customer experience consumers have been demanding for a long time.

Dramatically reducing the time it takes to process an insurance transaction is one of the biggest changes to the game we can make.

Because there's been so much friction for so long there's been little expectation the process could feel any different.

Now that it does it's our job to mold our agencies around it instead of fighting against it.

That's what I talk to Founder and CEO Inaki Berenguer and Vice President Michael Konialian at CoverWallet about they've changed insurance from start to finish.

Connect with Inaki and Michael:

CoverWallet
Inaki on LinkedIn
Michael on LinkedIn

Jan 11, 2019

That really depends on the level of expert knowledge you allow inside your agency.

Because if one thing is certain, we have a hard time getting out of the way to let it in.

Because when you do get out of your own way it allows you to focus on the highest and best activities you're uniquely qualified for.

It's in those activities where the greatest ROI lives and demands specialized experience to get it.

That's what I talk to Roe and Don Roe Polczynski, of RD Advisory Group, about how anyone can have CFO expertise.

Connect with Roe and Don:

RD Advisory Group
Roe on LinkedIn
Don on LinkedIn

Jan 10, 2019

Just takes being crazy enough to hit the right speed and smart enough to find the right angle, the rest will take care of itself.

Of course, every word in that sentence is easier said than done and ends of getting the best of most insurance marketing efforts.

That's not to say it's impossible, rather help set the proper expectations for the vast array of skills needed to pull off a successful launch.

Because even the slightest miscalculation can send your intentions spiraling down to earth no matter how close it gets.

That's what I talk to Sean Halpin, of MJH Insurance, about how he managed to do and what could have made it better.

Jan 9, 2019

One thing is for sure, there's a pretty good chance you'll always enjoy what you're selling.

It might seem like an obvious secret, but there is a lot you can do in your agency to strengthen your obsession.

Because when you really stop to think about it, so much of your daily activity is designed to take it away from you.

But if you double down on that passion, you'll be able to outwork everyone who doesn't care as much.

That's what I talk to Chris Greene, of floodinsuranceguru.com, about how much he's embraced his.

Jan 8, 2019

It might not be bad at all as long as you know exactly what you're getting your agency into.

That could be true for literally almost anything in life, but especially true when deciding on/if your agency needs to cluster up some companies.

The interesting part about the whole thing is how the insurance companies themselves are the ones giving all the power to

That is of course instead of loosening their grip on the appointment process and reduced their accumulated leverage.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the details of his deal.

Jan 7, 2019

You might if no one else wants to do the things your confident will drive business in the future.

Because you can only wait so long before that unattained success starts to permanently slow you down.

Once you're free it's about dedicating yourself to creating enough helpful content a specific industry can't ignore.

Then it's just a matter of sticking around long enough see the value you built continue to grow.

That's what I talk to Eric Goldstein, of G5 Insurance, about his recent departure and the success that's followed it.

Jan 4, 2019

It's a question you ask yourself too often, especially when you're pretty sure you know the answer.

Of course, you're serious about them, but is there a completely different level of attention you can give them?

In all the but the most extreme circumstances, the answer is going to be yes, because most agents do different things.

Or is just constantly trying to help them at every turn enough for them to see how much you care?

That's what I talk to Shaun Gavaghan, of Gavaghan Family Insurance, about how serious he wants to get.

Jan 3, 2019

The only way to know is to try and find enough people who also care about it as much as you do.

Then you'll truly be able to gauge the level of impact you can have and if that will translate to the bottom line.

If both of those things don't become true statements then that's a good indication your not thinking big enough.

Because it's okay to think big as long as you've done the work to fulfill it.

That's what I talk to Jared Bellmund, of AllChoice Insurance, about as he gets serious about finding his.

Jan 2, 2019

The reality is most of these new-fangled technology focused insurance companies haven't been as successful as they want you to think.

Time might be running out for some as 2019 might finally be the year people start looking for those returns on that investment.

It will be interesting to see what happens when they have a hard time finding it and what we'll be left with for the ones that can.

For a company like TechCanary, there isn't a lot to worry about because the returns easy to see everywhere.

That's what I talk to Reid Holzworth, CEO and Founder of TechCanary, about as he tries to build to the real stuff agents needs.

Also, don't miss Reid at Elevate 19 in our super mega AMS showdown. Grab your tickets now!

If you haven't already, make sure to connect with Reid:

TechCanary

LinkedIn

Jan 1, 2019

There's a good chance you have plenty, it's the other people involved in the process that could use a little more.

It might seem obvious, but it's certainly one of the easiest things to overlook and potentially be unaware of.

Because without the proper incentive the only thing you're doing is piling on work that doesn't matter.

If you're hoping to scale your agency to the next level that work needs to come with a reason to accomplish it.

That's what I talk to Landon Bentham, of Calahan & Rice Insurance, about who and how he wants it done.

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