You just need to be persistent in delivering value to make sure people want to keep sending you business.
That usually starts with you being able to send them business first, which always gets someone's attention.
That's when your internal lead generation machine will finally activate and deliver high-quality results.
That's just a taste of all the Facebook funnel goodness Nate Bunty, of Heritage Insurance, is going to bring to Elevate 19.
If there is one marketing strategy that is the easiest to deploy and generates the best results, it's this.
Constantly and consistently answering questions relative to the type of insurance you want to sell can change the game for your agency.
The only thing you have to make sure you do is tell people where you want (can) help them buy said insurance.
That's what I talk to Alex Dopazo, of Dopazo and Associates, about as he shares how simply he started out.
P.S. There will be a lot of questions answered at Elevate 19, get your ticket here.
It's that exploration that not only lights the fire but keeps it burning longer than you ever thought possible.
When you start exploring the right corners of the industry you discover all these game-changing moments.
It's those moments that provide the vivid detail outlining a career that could be waiting.
That's what I talk to Olivia Schmitt, of TriCore Insurance, about as she trys to keep her fire under control.
To make things worse, most of the time that obsession is suppressed and sometimes even ignored.
It's ignored for traditional "prospecting" methods and ultimately questioned for immediate results.
Which are prioritized over creating marketing assets that build attention an agency can carry well into the future.
That's what I talk to Bradley Flowers about, of Alpha Insurance, about as he tries to take advantage of his obsession.
Not because you don't respect their experience and wisdom in the industry, but because they can't see where things are going.
Your ability to geek out on camera gear or latest automated workflow will severely limited.
It's in these cycles of loneliness that you ambition gets destroyed and ideas
That all can change if you find the right community that understands who you are and what you're trying to achieve.
That's what I talk to Taylor Garcia, of Jackson and Jackon Insurance, about how relieved he finally found his.
Of course, in a perfect world having the most powerful tools and resources at your fingertips would dramatically improve your ability to deliver results.
However, that simply isn't reality and you will almost always have to prove yourself with lesser tools than others might have.
With that being said, there will come a time when you will need to invest in a tool that might seem out of control at the time.
That's exactly where Kim Wood, of Tobey & Merrill Insurance, is at as she tries to navigate using what she has effectively.
It also doesn't hurt to put them in a very specific order to avoid any confusion what's most important.
Because without that structure it's easy to flounder in any direction allow day after day to get away from you.
It also becomes a lot easier to identify the payoff ultimately waiting when they habits start working.
Today is another extra special episode where I take a deep dive into the archives to pull out a nearly four-year-old conversation with Joe Pulizzi, found of Content Marketing Institute and Content Marketing World.
That's the groundswell sentiment bubbling up from the industry's most passionate data freedom fighters.
The people that want to stop doing the same work twice and introduce a level of customization most think is impossible.
When both sides of the industry are armed with that cooperative knowledge, the customer will truly have a worthwhile experience.
I put together a little remix for this special 100th episode of Agency Nation Sound to celebrate the revolution already in progress.
Deciding not to give it to them, has and will continue to lead to other, less qualified, sources providing it.
That's not a great spot to be in because not only are we missing out on a chance for good business, it also puts more people at risk of making bad decisions.
That's not even mentioning the idea of possibly discussing other companies you currently don't have in your agency.
I talked with my good buddy Sean Halpin, of MJH Insurance, about how he's ready to compare on demand.
There are plenty of tried and true strategies and tactics that have worked for a long time in the industry.
Did you ever stop to think why that might be and how strategies and tactics translate for today?
It doesn't matter if it's a welcome kit, referral program or the time you spent in the community, they all can work.
That's what I talk to Nick Thalhammer, of Cincinatus Insurance, about his recent encounter trying to
The best part is that it doesn't really need to be more complicated than that.
The answers aren't the point, just increasing the consistency in which you confront them is.
That's why I thought it might be fun to mix it up today and just help ask a few questions you might forget to ask yourself.
Because in order for your agency to grow beyond what you're capable of, other people need some permanent motivation.
That motivation usually comes in the form of "ownership" and is never easily volunteered.
However, if/when it is will finally be the time you can focus on the core things you're good and grow the agency.
That's what I talk to my longtime friend Carlos Vargas, of Vargas and Vargas Insurance, about how much freed he got for part of this ownership.
Once you know that, then you know the game that you'll need to play to get them.
Not only will you need to know that, but you'll also need to know where to play it.
if you're always focused on that ideal client give you more room to work with everything else that falls short.
That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he lays out a few of his and what he needs to get them.
Just because you say you have a niche doesn't mean all your insurance troubles decide to go elsewhere.
In fact, it actually just enhances them and exposes all the glaring weakness currently present in your operation.
The change will be anything but sudden, however, if committed to can have the potential to change your insurance game forever.
That's what I talk to Landon Bentham, of Callahan and Rice Insurance, about as he tries to figure out his.
At least that's what the new wave a talent entering the industries is looking for.
The agencies that invest time before graduation are the ones attracting the best and brights new insurance minds.
Risk management and insurance majors are popping up all over the country, proving us a brand new way to find and develop young talent.
That's what I talk to Dr. Jill Bisco, Professor at The University of Akron, about how her program is changing the industry.
At least that should be the goal if you want to maximize the speed, accuracy, and attention enjoyed be the best of the best.
It's also a relationship that shouldn't be taken advantage of and treated with respect.
Because you never know when they might save you from a potential E&O claim.
That's what I talk with Josh Witt, of The Insurance Group, as he outlines his relationship-building secrets.
If you're worried about getting stuck where you're at these clients will also make sure that doesn't happen.
Because the level of appreciation they develop for you and your agency even before talking to is overwhelming.
The better question is how many do you want to find and what do you want to sell.
The answer to the questions will go a long way to determine how fast you can get somewhere else.
That's what I talk to Avery Moore, of ECI Insurance, about how those lifetime clients are finding her.
The other crazy thing is that you can't buy your way to having a great culture.
It's something that instead needs to be filled with a deeper purpose that's truly motivating.
It's the purpose that provides a solid foundation for your culture to be built on.
That the one thing Grant Botam, of Stewardship Insurance, credits as dramatically changing his agency.
You want to hear Grant break down step-by-step how to build that culture in your agency: Register to Attend Elevate 2019 right now.
Who wouldn't want to blame the current state of their agency on the features of their tools and services?
Maybe instead, taking an extra long look at what's in front of you and how it might make the long run easier.
The hardest thing to do always waiting for more is voting with your wallet.
That's what I talk to Bogus Handzel, of Handzel and Associates, about what makes his life easier.
You never know what pleasant surprises you'll find when you start shaking the way you do things up.
That's exactly what the Westfield team discovered when they embarked on a dramatic transformation of their campus.
Teams are working more efficiently and closely together than ever as they transition to an "office-less" environment.
In addition to that, they are also pushing the envelope when it comes to uncovering new and innovative technology in the industry.
These are just a few of the topics we casual discuss with Westfield CEO Ed Largent, Chief Distribution Officer Craig Welsh, and Distribution Specialist Leader Chris Cline over lunch at the Westfield Country Club.