If we don't, then we're not giving ourselves the best chance to survive the constant attacks on how we help people protect what matters.
It's this caring and protection that makes the industry special and the one thing that will always be extremely difficult to replace.
It's the individual examples of caring inside the industry that need to be highlighted to motivate everyone to do their best work.
This is the message Ryan Hanley shared from the stage in front of over 650 people to kick of Elevate 2018.
Even if you believe in "giving without the expectation of reciprocation" at some point someone has to give if back.
Sometimes, if you're stretched too thin, you won't be able to put them in the right place.
That's what a talk to Jared Bellmund, of Carolina Living Insurance, about as he tries to see what fits.
When in reality, there's very few limits you can/should put on it from a marketing position.
You'll never be able to identify the growth opportunities you currently have.
That's what I talk to Landon Bentham, of Callaghan and Rice Insurance got things moving just enough.
I corned nine agents from across the country (and Canada) to figure out what needs to happen to grow.
It doesn't matter if it's video marketing or finding accountability, if you're in the right room it shouldn't matter.
I talked with so new and old insurance friends to find out who they are and why they came to Elevate 18.
Is it your job to convince someone they want and need this coverage, or is that a realization they have to come to on their own?
It's hard to say because being in the convincing business isn't a whole lot of fun.
Instead, insurance magic happens when someone has an understanding and appreciation for the thing you're selling and needs expert guidance finding it.
That's just one of the few things I talk to Christopher Cook, of Alliance Insurance Services, about during his recent visit to Cleveland.
It's in this message that helps your agency figure who their talking to and where their going to do it.
However it becomes a more challenging task if your brand has to take a back seat to something else.
Giving it the power and freedom to will automatically set you apart.
That's what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand.
It doesn't matter if you're new to content creation or have been doing it for years, everyone runs out of ideas.
But that can't slow you down, momentum is the only thing that will bring them back.
It's even better anytime the idea making is built into the content creation process.
That makes it so much easier to ensure you'll always have something to talk about when you need it.
That's what to talk Avery Moore, of ECI Insurance, about as she tries to figure out the best way to pull them to the surface.
We've been fending off the InsurTech hype for years, sifting through pretty comparative raters and unwanted interfaces.
The hope in tolerating this hype is that something will finally find a way to change the game for good.
Out of all the InsurTech hopefuls out there trying, ProNavigator is one of the few companies willing to be just as practical as they are revolutionary with the problems they'er solving.
If you think processing car change requests is the type of "human value" people want in their customer experience, that might not work out well in the long run.
Joseph and the whole ProNavigator team are just getting started because their AI never stops learning and making your job easier.
Connect With Pat and Encompass here:
It's also just one of many advanced business and marketing metrics you should consider discovering.
Because too often agencies get stuck accepting the things that have always been done at face value.
Those things are rarely restructured and even less frequently reevaluated.
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost.
That's the only thing capable of driving any lasting evolution inside a company.
Especially one as ridge and by the book as an insurance company. Until that's solved, it's hard for anything else to consistently move in the right direction.
That's exactly what Pat Macellaro, President of Encompass Insurance, wants to accomplish for the company.
He's looking to do that by building a foundation for growth. He's building that foundation by having the right people, putting them in position to succeed and controlling their overall rate stability.
Those are just a handful of things Ryan talks with him about as they walk down the path of where the carrier is today and where they want to be in the future.
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Everything is up for grabs now, not just the way you interact and attract your customers, but the people that will help you do it.
Who are where these people are can become complete game changers for the way an agency operates.
Gone are the days of everyone having to file into one building to
That's what I wanted to talk to Andy Priesman, of Greenway Insurance, about to figure out what he was doing to make it happen.
However, that shouldn't stop us from identifying the vulnerabilities a niche or segment of the industry faces.
That forces you to drill down into a type of business and understand what might make it standout over others.
If you can figure out what that thing is you'll be able to exploit it's rarity to find more like it and hold off the computers even longer.
That's what I talked to Ryan Anderson, of Alliance Insurance Group, to see if one of his new accounts might be the key.
The number one job of your marketing is to get attention when it matters most?
Winning those moments that matter will constantly give your agency the push to get over that hill.
Luckily you don't have to do it alone because trying to understand the world of mobile advertising isn't something that every agency needs.
Ryan sat down with Gregory Bailey, CEO and Founder of Denim, about exactly how timely his message deliveries are.
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Not only is it about how you're getting it, but who's showing up as a result.
You dramatically increase the enjoyment of your insurance life if those people genuinely want to buy what you're selling.
Because, let's be honest, we've all had more than a few clients who never valued their insurance policy.
That's what I talk to Alex Dopazo, of Dapazo & Associates, about how he found happiness.
We both really want the same thing to happen, which makes it amazing we've been at odds as much as we have.
Honestly, it's not that bad, but there's certainly plenty of work to be done across the board to turn down those stereotypes.
If we can we might be able to hear what the generation who needs to embrace it wants.
That's exactly what we're doing today as we approach the half way point of 2018.
Right before the start of the year I asked two super awesome (maybe even rock star) agents what sat atop their goal this for 2018.
Now it's time to cash that check and see if there's enough left to justify the rest of the year.
Your agency will ultimately depend on the speed of adoption and ease of integration the industry may or may not provide.
If that's an uncomfortable feeling and a position your agency doesn't want to be in, then it might be time to force the issue.
That's what Ryan sat down to talk with Jeff Roy, of Excalibur Insurance in Canada, to find out just exactly how envelops he's pushing.
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When you know exactly who they are and what they do you'll know what comes next.
It becomes so much easier to keep track of everyone that might mean something to your agency.
You can spend more time focusing on them and what they need.
That's what I talk with Woody Brown, or The Rhoads Groups, about as he figures out his.
Once you do that it's just a matter of making sure they know, without a doubt, you're that person and how to do it.
Because it doesn't matter how much forward moment you help someone create to completing their insurance journey.
If they ultimately don't make it to that final destination, all of your help directions and information will still leave them stranded.
That's what I talk to Ed Monson, of Monson Insurance, about as he tried to figure out the best way for people to reach him.
Your path to insurance success is going to look completely different from everyone else you know.
But the one thing that will be the same no matter what you do is your ability to consistently do the work.
If that doesn't happen, you'll never find the success your looking for within the industry.
That's what I called my friend Melissa Schreur, of InsureTheHeroes.com, to talk about finding hers.
It's also probably more rare for you to intentionally identify a rule you want to break.
But, most people rarely get to where they are without doing it, either intentionally or unintentionally.
You can actually watch the full video interview here, if you're into that kind of thing.