Which is what they should be doing. Some of those questions might be the same thing you're struggling with in your agency.
This is a special keynote presentation Ryan gave to Roberts, Ryan & Associates last week in Milwaukee during their most recent producers meeting.
It was a energy filled presentation that didn't leave a feather unruffled or a head unturned.
Ryan covers everything from the bare minimum you need to get started with video, all the way to total niche domination.
There's definitely nothing wrong with obsessing over finding new clients, but it's also alright to want to get rid of some.
Sometimes it just doesn't workout, it's no ones fault, there's just a better insurance business relationship out.
Having a set of standards to look for in a client is a pretty easy way to make sure you're not getting taken advantage of in the relationship.
That's what I talk to Alex Dopazo, of Dopazo and Associates, about what he looks for in the perfect client.
This is definitely the thing we like to call ourselves the most but the first thing we throw out the window.
True "risk management involves actually making recommendations that might not always work out.
It's that last part that usually stops most risk managing dead in it's tracks.
That's what I talk to my longtime friend Brent Kelly, Executive Coach for the Sitkins Group, about as he tells you how to be one.
You would think after all this time we would have figured this out by now.
Not owning your life's work can really stand in the way of wanting to do it.
What if there was a way around all of that and all of that?
That's what I talk to Jason Bott and Dan Lau, from Robertson Ryan & Associates, about how they don't care how much you own.
The secret is, it never is.
Getting yourself to a place where good enough gets out the door is the only way to win.
The judgement you're afraid of rarely happens and is never worth avoiding.
That's what I talk to Woody Brown, of the Rhoads Group, about as he struggles with his effort.
A hospitality business focus on person to person connections and their soul defined concerned for the happiness of the people they serve.
Insurance companies should consider focusing on the quality of appointed agents rather than the quantity of appointed agents.
It's in the depth of those quality relationships that creates separation from everyone else.
That's the idea Ryan Hanley was recently stuck with by a young insurance carrier professional over a cup of coffee.
Delivering more information to a potential client is great.
Letting them see your face, when it's convenient for them is even better.
But, reaching a nirvana like state with video marketing and video proposals is something entirely different.
That's what I talk to my buddy Ryan Sautman, of Just4You Insurance, about as he breaks down is process.
It's possible it's been a long time since a marketing rep from one of your companies showed up and asked you what kind of business you wanted to write.
For too long they've made it about what they want and how we should try and give it too them.
What if there was a better way? What if carriers and agents came together to discuss strengths and weaknesses on both sides and how they can be maximized.
That's what I talk to Seth Zaremba, of Zinc Insurance, about this morning as he shares his collaboration secret.
It's not rocket science, sometimes the most powerful thing you can do is get out of the way.
Get out of the way of innovation, ingenuity and an overall desire to reject the status quo.
If you don't then there's a good chance you won't having anything left to get out of the way of.
Because the worst thing you can do is nothing and refuse to decide who should be listening.
The crazy thing is that it's not always who you think it is.
But taking the time to figure it out how to relate to that person will make them want to do what you say.
That's what I talk to Becky Taylor, Marketing Manager at Ohio Insurance Agents Association, about as she figures out who should listen to them.
When it's all said and done, the answer is simple, fulfillment.
Fulfillment from helping an industry be something it couldn't if he wasn't distributing the knowledge and motivation it needs to move forward.
That's just one of many slightly hot topics Ryan discuses with his long time friends Jason Cass during their state of the union conversation.
Connect more with Jason:
Once you realize that, creating the things your agency needs to organically attract clients gets a whole lot easier.
It's the subtle and simple shift in mindset that will free your desire to create things to help people find you.
It's with this freedom you'll be able to figure out who really wants to talk with you.
That's what I talk to Terry Grier, of Strive Insurance, about as he comes close to doing it.
If you're not taking full advantage of it, you might want to figure it out sooner than later.
This is your moment to shine and show them that your fabulous sales process isn't a one hit wonder.
Even if it is, they'll never know because they'll be so warm.
Or you could just steal Brandon Smith's toasty warm welcome kit to delight your guests all the way home.
Achieving SEO success is the golden cow of traffic and lead generation.
Hundreds, thousands and possibly even millions of people are herded right to your digital front door.
But it takes time, a lot of time. Time some new and young agents might not have.
Enter Facebook ads. The hot new way to drive (pay for) relatively cheap traffic and leads without all the time and effort.
The ultimate questions is, will Facebook become so claustrophobic you rarely leave to search for anything ever again?
That’s the questions I wanted to politely debate with Nyssa Lieder, SEO wizard for Agency Nation and Preston Schmidli, Facebook whisperer at Company of Closers.
If we're getting even crazier, it should be as close to the bottom of the sale as possible.
That is if you've provided your prospects with the ability to educate themselves to that point before they reach for the phone.
That on demand education will help increase your efficiency and identify the hottest leads.
That's what I talk with Eli Gillespie, of Gillespie Insurance Services, about as he tried to figure out his.
That's a quote from William Gibson that you might be surprised to hear used to describe our industry.
Welcome to the debut episode of Ryan Hanley: The Podcast where Ryan lays out his vision for this new audio installment.
Agency Nation Radio will remain intact to serve as the central hub for all
In this inaugural episode Ryan talks about the leaders dilemma creating.
How can you make it a point to create consistently in your agency and still steer the ship where it needs to go?
These are the moments when it's not a whole lot of fun to work in a family business.
The family part gets in the way of the business that needs to be done.
Because it's not easy to pull your agency out of coast mode, but if you do you'll really enjoy the ride.
That's what I talk to Mike Crowley, of Crowley Insurance, about how he took control.
The idea of creating media, not marketing has been around little while now.
However, it is rarely practiced to it’s fullest and taken as seriously as it could be.
Building out a truly deep media culture inside your agency take serious dedication.
Dedication most agents have no idea how to match.
That’s what Woody Brown, Chris Paradiso, Ryan Hanley and Steve Babcock discuss in this special Agent 2021 session.
This also isn't a problem exclusive to video and should apply to all your content.
The more specific you are telling people who should watch what, the better you'll be.
Those specifics are what give it the grip you need for someone to be able to hold on to it.
That's what I talk to Richard Brown and José Villa in two separate casual conversations during IAOA's Innovation 18.
Because that better deal could come at a cost of your clients well being.
What do you have to do to keep that person loyal during the toughest of times and should they even have to be?
That's what I talk with Nancy Nicklow, of Huff Insurance, about the severity of the better deal she often faces.