You could take it all the way to crazy town, like Ryan suggests, and say the whole business is marketing.
But if you really stop and think about it, is it really that crazy? I don't know, maybe not.
Maybe not, because our job is to find people to sell products our companies created.
If we can't do that, then what good are we? Because the business of insurance, regardless of your personal opinion, has become more of a commodity.
That's what Ryan Hanley, Sydney Roe and I talk about as we contemplate the strategies and execution you need to bring them closer together.
Believe it or not, your ability to show up and do the things you're supposed to is a very powerful differentiator.
It's that simple difference that separates average agencies from great ones, because they can routinely do what others can't.
Primary among those things is lengthy, consistent follow-up with unsold and lost customers.
It's this segment of prospects that could deliver your best results if given enough attention.
That's what I talk with Nancy Nicklow, of Huff Insurance, about as she breaks down how long it takes form them to give up.
It might sound a little crazy and potentially hyperbolic, but your ability to move faster than everyone else matters.
It matters because they don't have the same fears and concerns as you do and aren't carefully surveilling your agencies every move.
They are curious at best and indifferent at worst. Seeing someone new isn't going to sound as many alarm bells as you might think.
That's what I talk with Bogus Handzel, of Handzel and Associates, about as he contemplates when are where they new faces should appear.
The industry isn't going to check with you before something big happens, and depending on who you talk to it could be a lot sooner than you think.
There isn't one skill or service that's going to save the day, instead it's an array of high level talents operating at the same time.
The sad truth is you might be one of the agent's that think you're going to make, but might not.
That is unless you start to treat the impending change with a little more respect and start taking actions to move with it.
That's what I talk about with Jeff Roy as he does his best to create and calm your panic attack all at the same time.
If there was every a more appropriate chicken and egg occurrence it's this.
Do you need to have the business to justify the marketing person or do you need the marketing person to justify the business?
It's probably a little of both and no matter which side you fall on you'll have to take more of a risk making it happen then you want.
At the very least you should know what tasks to take off your plate first to make your life easier and take your marketing to the next level.
That's what I talk about with Becky Schroeder, SVP of Marketing for ITC, as she shares her suggestions on how to make it happen.
Because you'll never be ready to go after that sale or client you don't think you can handle.
It's only when you act in uncertainty that you truly offer yourself a chance to grow.
The worst that will happen is you wont get the business. The best is that you'll get the business and shoot your confidence through the roof because you just proved you can.
That's what I talk with Jessica Burch, of Bryce Point Insurance, about after she figured how amazing it is.
It really comes down to discovery vs. delivery and which object is primary for your video.
If you want the easy answer, there are very few times when YouTube isn't going to be an acceptable answer.
However, if you're getting tricky with your video marketing and creating specific videos for different parts of the sales process there might be better place to put them.
That's what Ryan Hanley and I talk about today to settle this apathy inducing debate once and for all.
Refusing to increase your speed won't be optional much longer, if it hasn't become already.
Because what will ultimately happen is you'll be left watching everyone else have all the fun.
If it doesn't look like fun now, you either might want to look harder or consider that you might be in trouble.
The marketing doesn't care how you want to do business, it only cares about how they want to do business.
Continuing to pretend that isn't true will only slow you down more.
That's what Marty Agather and I talk about today as we meander through several areas your speed needs questioned.
Because growing up around insurance allows you to unfairly take advantage of an industry that's long been exiled to irrelevance.
It's this perception of irrelevance that stops people from really understanding what it is and why you do it.
It's what makes talented, ambitious people pass it up for more glamours industries with half the substance.
The work is meaningful beyond what most understand it to be, which creates a gap of appreciation you're constantly trying to close.
That's what I talk to Woody Brown, of The Rhodes Group, about as he discovers his.
Constantly being in front of a large number of the people you want to do business with can never be a bad thing.
Figuring out a way to get there can lead to some questionably misinformed decisions.
However, if you slow your pulse down long enough, you'll realize the only thing you need to do is bring the people together and ask the right questions.
That's what I talk with Ryan Sautman, of Just4You Insurance, about as he considers what power he wants to hold in his hand.
This was supposed to be a practical conversation about the efficiency online scheduling offers you. However, as things do when Ryan Hanley is involved, the conversation quickly escalated to manifesto levels about getting stuff done.
Because it's in your ability do to the work, over and over again, that separates you from everyone else.
Make no mistake about it, if you can't do more work, better than the next guy, what's the point?
Acquiring the knowledge to do the thing is such a tiny part of the process that anyone can do.
The real challenge comes when it's actually time to do something about it.
That's what Ryan and I talk about today to hopefully inspire you to do the work.
It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world.
When you have the ability to see so much more of who someone is, not seeing it becomes the oddity.
It's that intentional omission that leaves consumers hesitant to reach out.
The over sterilized message that's desperate to be perfect will probably fail, only to discover that reality is the perfection they prefer.
That's what Sydney Roe and I talk about as we share our concerns over the abundance of professionalism littering the industry covering up the real story that works.
It's your ability to fill this need, better, faster and easier than anyone else that will ultimately win the business.
If you keep your ears open long enough, it will become painfully obvious what it is that you need to deliver.
The hardest part will be staying focused on it long enough from start to finish to figure out what you need to do next.
That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she worries about being irrelevant.
I'll let you in on a little secret, there are very few that are actually worth paying attention too.
Because it's your ability to hit publish and keep doing it that will separate you and show everyone why they should work with you.
It might seem like a dramatic overstatement, but if you have the right information in the right places your competition doesn't stand a chance.
The reason they won't stand a chance is because you were smart enough to realize that most of those fears reasons were irrational.
That's what I talk with Terry Grier, of Strive Insurance, about as he tries to move past all of his.
That's why it's so important to recognize a tools potential before it's too late.
Because it's your agency ability to adopt and implement these services that will keep you ahead of everyone else.
The easiest way to know if you're making a "staying ahead purchase" is when you get asked, you're going to pay how much for that?
Today Ryan and I talk about one tool that's a bargain compared to its power and another that isn't (anymore) but insanely powerful.
If not, you're missing out on one of the best parts of life on the internet.
Seeking out and/or starting groups that bring people together, trying to do the same thing, stirs up warm and fuzzy feelings.
Not only does it feel great to "find your people" you'll also notice that thing you were trying to change will start to happen effortlessly.
That's what Ryan and I have noticed hanging out in the #5AMClub for the last six months and want to encourage more people to give it a try.
P.S. Check out some of the #5AMClub or #5AMClubIns action for yourself.