If it is, then you'll find out how much fun it is to enter the sales process at exactly the perfect time.
If you can provide your leads and prospects with that opportunity, that's what your new insurance world will look like.
You'll only be working the most important, high leverage innings of the game and your performance can scale at a level you didn't think possible.
The only thing preventing it from happening is investing the time upfront to put the ball in their hands when you're not there to give it to them.
That's what I talk to Eli Gillespie, of Gillespie Insurance Services, about as he contemplates what ball he wants to roll where.
P.S. While we can't prove, we're pretty sure the Agency Nation newsletter is the second best news letter in the industry.
It's a sobering reality, but there's a good chance you might be one of the agents who will only listen to what makes business come in faster and never do it.
It all centers around making tough decisions about what you want to sell and who you want to sell it to.
Then you need to be disciplined enough to consistently sell it to them in a way that they want it sold.
If you're able to do that over and over again, without losing focus, you'll easily find yourself in the one percent.
The hardest part is to keep doing it when you're not sure if it's going to work.
That's what I talk with Mike Crowley, of Crowley Insurance, about as you listen to him gain one percent status.
Don't worry, you're not alone. But it's definitely time that this type of behavior becomes common place in our industry.
Because when you do, you free up so much time, effort and energy to focus on tasks that can't be done automatically.
It those tasks that will propel your agency to an entirely different level, because almost none of your competition has.
That's what I talk with Nancy Nicklow, of Huff Insurance, about as she breaks down all the stuff she doesn't have to think about.
Because one is going to leave you sanding the corners on the square peg so fits in the round hole.
The industry has been struggling for a long time to attract individuals who can help current agency owners do what they can't.
It's in these elusive employees that holds the key to unlock your agency creative culture.
Ryan talks with Nicholas Ayers, Co-Founder of i80 Insurance and Insurance Agency Owners Alliance, about his process for finding people not afraid to stand in front of the agency.
They also pay respects to the loss of a valuable member of the Agency Nation team.
Learn more about Nicholas Ayers
P.S. I'm not sure you know how much a rating and review would mean to us.
Just because your agency has been around for a long time doesn't mean it needs to act its age.
In fact, one your greatest strengths/advantages would be to sprinkle in a little immaturity when making a few key decisions.
It's the constant rationalization against "the way it's always been done" that prevents real progress from happening.
If you can move faster than everyone else they'll still be planning the thing you stopped doing six months ago.
That's what I talk to Bogus Handzel, of Handzel and Associates, about as he continues to push his agency forward without starting over.
Because this new table is where all the action is happening and if you can't find it, you'll be wondering where everyone is at.
This new table is video marketing and the opportunity it gives you to sit down with anyone, anytime, anywhere and tell them what they need to know is unparalleled.
You've chanted for years, with unending pride, how this is a "face-to-face" business.
Now it's your chance to prove it in a way that will make every generation before you lose their mind at the opportunity they didn't have.
Ryan Hanley and I get a little carried away talking about how and why we're still so excited about this tools possibilities.
If it's not connecting on a level that sparks the tiniest feeling, you need to try harder.
It's that feeling that will transcend your content's natural utility state to an entire different level.
Once you're on this level you'll notice the pace and intensity of the responses hard to ignore.
People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment.
I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it.
If their not connecting there's a good chance you haven't given them anything to hold on to.
That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members.
P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.
There will come a time where those who are unwilling to recognize the importance of attention, will be ignored.
Not just by the consumer, but those people who are trying to teach you how to get it.
It's also possible you're making the attention game out to be more than it actually is.
Your attention journey can and should be as simple as picking one or two mediums/platforms to create in and one or two lines of business to sell.
That's it, it's the consistency and quality in those two disciplines that will win you attention in the end.
If you don't think it's possible, then you haven't dedicated yourself to the process long enough to see results.
Yes, it's really hard to pass up a meal that's right in front of you.
However if you can curb your hunger long enough, you'll have meals showing up on your table for a long time.
That's what I talk with Becky Schroder, SVP of Marketing at ITC, about as she describes the challenges you face finding food.
P.S. If you like this podcast why don't your write a few nice words about it.
It's also very possible that what you're currently doing to get the money could be costing you more than it's worth.
Looking for better ways to make both of those statements not true should be at the top of your list of things to do now.
Ryan talks with Todd Sorrel, Co-Founder of ePayPolicy, a company that's dedicated to get your money easy, fast and safer.
They also take time to hit on what the first wave of successful insurtech all have in common to reach that level of prosperity and adoption.
Sometimes it's in the simplicity of our traditional sales process where one task can receive an efficiency overhaul.
P.S. We would never ask for anything from you again if you leave us a rating and review.
It really depends on how much of what they're doing for you and what their getting paid.
It's always a questionable decision to let another broker mingle with your business.
Even if they start out with the best intentions in mind, they're only human and eventually that mingling will lead to a drunken night of infidelity.
But what are you supposed to do if you need help managing those accounts? Do you bring in your own team or just cross your fingers everyone involved keeps their word?
That what I talk about with Jessica Burch, of Bryce Point Insurance, about as she tried to decide how risky it is for her to hand-off her clients.
It has nothing to do with word counts or video length, it's all about connection.
If you can't create something that allows someone to connect with you or your agency, you've just wasted a lot of opportunity.
It's this connection that allows people to look past every alternative and only see you.
How easy would your life be if you completely removed the "consideration process" when someone is shopping for insurance.
What if you didn't have to worry about if you should to give free quotes or not.
What if you had people eager to talk with you and share an experience they had with information you provided.
That's the first test you give yourself when your content starts to make the phone ring.
P.S. Ryan writes an exclusive news letter every week, you should read it.
You might not want to realize it, but the bar is set pretty low.
When the simple act of filming a video is the best case scenario for incremental change, it's time to pay attention.
Those were the expectations of OIA's IACON 17 Keynote speaker Marcus Sheridan, before he addressed a room of 300 plus insurance agents.
He has more and can deliver more, but you're not ready for it.
It's up to you to stop telling and start showing, the people you want to do business with, exactly what you do.
You do that by delivering value from the first second someone has the possibility to know who you are, regardless if you're there to know it or not.
It's that on-demand value that helps raise the bar and starts to change how much people from outside our industry are able to give us.
They crazy part is how many agents want to feel the pain with you.
When you target a niche online, it dramatically improves your ability to see who you're looking for.
You're also going to allow your agency to easily stand tall over everyone else chasing that business.
If you can make their life easier and deliver value when it's most convenient form them, you're probably already tickling their fancy.
Those are the moments most agents refused to catch and the ones that waiting for you.
That's what I talk about with Ryan Sautman, of Just4You Insurance, as he tries to figure out where to be found.
P.S. Don't forget, you can always subscribe to the newsletter for exclusive content every Thursday(ish) here.
It's a new day for Agency Nation. If you liked what you saw before you should love what's next.
If you want more insurance related content to help your agency get where you want to go, then we need more people creating it.
On today's episode, I join my long-time secret friend Ryan Hanley to discuss why he wanted to me come over to "the dark side" and help him create it.
We lay out the new plan for Agency Nation as a platform in all three major mediums of audio, video and written content.
Our goal is to make sure you never run out of ways to learn how to increase the relevancy of your agency.
Also, to avoid being overly self-indulgent, we sneak in a quick conversation about the importance of delivering value whenever you can, regardless of when you "should."
I'm excited to be part of this new team and can't wait for you experience first hand what the new Agency Nation will be able to deliver.