Insurance is a tricky arena.
The role of the independent insurance agent has always been as the navigator, or the advisor. But with the ease of the internet, insurance is becoming less and less complicated. Sam Friedman points out that while small business insurance is getting more and more mainstream, the generation of those buying from agents like us is dwindling.
Especially among Millennials. But there are ways to combat these changes.
Marty opens today’s episode discussing what he learned from his recent trip to Canada. He just got back from the
He just got back from the Insurance-Canada Broker Forum where he met with some of our Canadian insurance friends to discuss the different insurance systems used by our northern neighbor.
Interestingly enough, they are having the same discussions we’re having down here in the states. Insurance agents are getting more and more clever with the way they contact clients and deliver product in an increasingly digital and mobile world.
Today we are taking a pragmatic look at what happened to Google Compare. Recently Google announced that they are shutting down their Google Compare insurance industry here in the United States. If you tuned in to one our earlier episodes this past month where we discussed Google’s failings as an insurance comparison company, then this should come as no surprise. But what we’re looking at today is why this happened and what Google did and did not do that ultimately led to their downfall.