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Agency Nation Radio - Insurance Marketing, Sales and Technology

The Agency Nation Radio podcast network features today's top insurance industry personalities. Marketing, sales, technology, operations and procedures are just some of the topics you'll hear on a regular basis.
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Agency Nation Radio - Insurance Marketing, Sales and Technology
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Now displaying: December, 2015
Dec 30, 2015

The landscape of the insurance industry is changing. Today Marty and Ryan talk about an overlooked demographic, the shopper.

“One of the ‘new normal’ behaviors is the fact we want to get a deal on everything.” — Marty Agather

Shoppers are clients who look for the best deal when choosing a major purchase.

Shoppers exist in all industries, but independent agents often make the mistake of considering a “shopper” as a waste of time. The truth is shoppers can be one of the most loyal of customer bases.

Shopping is an American cultural activity.

It is celebrated and encouraged.

Dec 30, 2015

Today we are going to discuss the changing face of marketing in today’s insurance business.

Our first topic will be the article B2B Marketing Professionals: Prepare for 2016 by Considering these Predictions, written by Forrester Researcher, Peter O’Neill.

Marketing has become a marriage of both the sales team and the marketing team.

Dec 30, 2015

It takes work to reach digital marketing paydirt.

Do you have what it takes?

Today we are discussing two topics that we believe you can apply to increase productivity and attract customers to your agency.

  • One idea deals with making yourself stand out in a good and unique way that attracts customers.
  • The other addresses the fact that it takes time and hard work to hit pay dirt. We talk about some ways to shorten your work through the overburden.

A recent blog post by Seth Godin titled Idiosyncratic deals with the idea that perfection is sort of boring.

Dec 30, 2015
Dec 30, 2015
This episode is Part II of our series on digital disruption in the insurance industry. Click here to listen to Part I.

There are many factors that can lead to disruption inside the insurance industry.

In Part I of this two part podcast series we discussed the definitions of Innovation and Disruption:

  • Innovation – new methods, ideas, or products which improve upon an existing process or product.
  • Disruption – that which causes you to make a fundamental change in business strategy.

Too often we confuse innovation and disruption. Innovations in process, strategy and technology happen all the time. Think of innovation as a strong set of waves washing away a bit of beach.

Dec 30, 2015

Is your insurance agency prepared for digital disruption?

On this episode of Agency Nation Radio we discuss the different between innovation and disruption, as well as, why “The New Normal” of the modern marketplace has created an environment ripe for disruption.

But first… let’s talk a little bit about creating content and haters.

Dec 30, 2015

Today we answer questions sent directly from the Agency Nation Radio audience.

Niche Websites

Our first question comes from an agent in North Carolina.

Ryan asks:

What are your thoughts on creating a personal website highlighting your experience and expertise in certain niche markets? Has anyone done this in the past? Did you have success?”

This is a complicated question as every agent is going to have a different situation in terms of opportunity to create content on their own website.

Dec 30, 2015

What trends are guiding your strategic business decisions? 

In this episode of Agency Nation Radio, we use an article from the Insurance Journal, Progressive Insurance CEO on 5 Macro Trends of Note, as the backdrop for discuss on the macro issues shaping the future of the independent insurance agency channel.

According to Progressive insurance CEO, Glenn Renwick, the 5 macro trends his organizations are working to capitalize on include:

  1. Causal vs Correlated Data
  2. The Digitally Responsive Consumer
  3. Brand
  4. Time as a Design Criteria
  5. Vehicle Technology
Dec 29, 2015

Are you running to catch up with the live streaming video revolution?!

If so, you might want to pump the brakes.

Seriously.

As much as we’re always pushing marketing, live streaming video (as exciting as it is) is a major undertaking. For the vast majority of agencies taking on a tool like Periscope (Twitter’s live streaming video platform) is NOT a good idea.

With any new tool we take on, there needs to be a purpose.

Activity for activity sake is a waste of time.

Dec 29, 2015

In this episode of Agency Nation Radio we examine this new JD Power study and share insights on how the study’s finding will impact the independent insurance industry.

As study shows, despite the increase in customers shopping their insurance, “…only 29 percent actually switched in 2014, compared with 37 percent in 2013.”

Poor Customer Experience Leads to Lower Conversion Rate

Dec 29, 2015

Are you trying to sell digital marketing inside your agency?

Whether you’re a CSR looking to sell, a producer trying to expand brand reach or an agency owner who simply wants to grow, selling digital marketing as tool to accomplish these goals can be difficult when other stakeholders in the agency disagree.

In this episode of Agency Nation Radio we discuss a four step plan for selling non-believers on the power of digital marketing inside your agency.

The 4 steps to sell digital marketing inside your agency:

  1. Set realistic time expectations
  2. Start small
  3. Commit to the work
  4. Collect data and results
Dec 29, 2015

Are you running the insurance business of the future?

In this week’s episode of Agency Nation Radio we discuss five ideas agency principles should consider when building their agency for the future.

The inspiration for this week’s episode comes from an article published by Booz & Company titled: How Digital Leaders Outperform Their Peers.

In this article the author outlines five critical ways the world’s most successful companies “Get it right.”

Dec 29, 2015

Are you answering client questions on your website?

This week on Agency Nation Radio we dive into the most consistently successful type of online content insurance agencies can create to grow their business: Answering client questions.

Dec 29, 2015

Of all the reasons big money from the insurance industry continues to flow into digital marketing, customer experience stands out as the highest priority.

As the public perception of personal lines insurance being a commodity spreads, the last bastion of differentiation might just be customer experience. Direct writers and captive insurance companies already understand the power of customer experience.

This is why so much money is spent on branding, systems and consistency across each platform on which they sell insurance.

See Also: Customer Experience: How Free Tool SumoMe Helps You Create a Better Website

Personal lines insurance buyers perceive auto insurance policy to be exactly the same. By providing the highest quality customer experience we set ourselves apart.

Dec 29, 2015

Does Google Compare present an opportunity for independent insurance agents?

In this episode of Agency Nation Radio we step up onto our soap boxes for a philosophical discussion on the impact Google Compare Auto Insurance will have on the independent insurance industry.

More importantly we share ideas on psychological impact products like Google Compare will have on the US insurance buyer.

Dec 29, 2015

The business of insurance is busy.

That doesn’t mean you shouldn’t have access to the sales, marketing and automation tactics and strategies drive insurance agency growth.

Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast.

Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com.

Each week, we’ll dive into the topics and trends impacting the independent insurance industry. More importantly we’ll provide ideas and guidance to help your insurance business dominate the marketplace.

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